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Ways F1 influences the automotive market

Ronald Ortega Avatar

By Ronald Ortega

02 May 2024, 09:06 AM EDT

The Formula 1 It has been listed as the highest category in world motorsport due to its attractive format, recognition, single-seater and high-caliber drivers that make the series one of the most attractive worldwide.

Thus, over the years, it has been a silent protagonist in the development and advancement of the automotive industry over the decades. This elite sport captivates global audiences with high-impact racing while serving as a testing ground for innovation and technological improvement in the world of road cars.

Impact of Formula 1

One of the areas where Formula 1 has directly influenced engine technology, as the intense demands for performance and efficiency on the track have led to the creation of highly advanced and efficient engines which, in turn, have influenced the design and development of the conventional car engines.

Special Ferrari car for the 2024 Miami GP. Photo credit: Scuderia Ferrari

The constant search for greater power and efficiency has led to the introduction of technologies such as direct fuel injection, energy recovery systemsand lighter and more resistant materials.

Besides, Formula 1 has been a pioneer in the application of safety systems that have improved the protection of pilots. Innovations in construction materials, such as carbon composites, and the constant evolution of systems such as HANS (Head and Neck Support), have influenced the safety standards that are now incorporated into road cars, improving pilot protection in case of accidents.

Aerodynamics and tires

He focus on aerodynamics It has also been interesting in research aimed at reducing air resistance and increasing aerodynamic efficiency in Formula 1, as it has led to advances that translate into improvements in fuel efficiency and road stability in vehicles for daily use.

Lewis Hamilton’s car. Photo credit: Mercedes-AMG Petronas F1 Team

Another aspect is the development of high performance tires. Formula 1 has promoted tire technology, improving traction, grip and durability, resulting in advances that directly impact the quality and performance of tires used by common automobiles.

Finally, and beyond technology, Formula 1 has also had a impact on marketing and promotion of automotive brands. The association with teams in the category provides a global platform to showcase innovation and engineering excellence, being part of the construction and consolidation of the brand image.

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