By Julian Castillo
11 Feb 2024, 18:38 PM EST
Disney Plus has taken a decisive step in its fight against password sharing between users by officially confirming that It will no longer allow sharing accounts on its platform with family or friends. What were once persistent rumors have now materialized into a significant change to the streaming platform’s terms of service.
American Disney Plus subscribers have started receiving emails detailing these new changes in the terms of service. These modifications are reportedly designed to make it difficult for people to access the service using login credentials that are not their own. This move follows similar measures implemented by Disney Plus in Canada and recent notifications from Hulu about changes to its own terms of service, indicating its intention to stop allowing password sharing in the coming weeks.
New terms of service
Changes to Disney Plus terms of service go into effect for new customers on January 25, with a rollout date for existing subscribers on March 14. Among the new restrictions is the limitation on sharing accounts outside the home, and the platform has informed its users that it will evaluate compliance with these restrictions. However, no specific details are provided on how this evaluation process will be carried out.
In emails sent to subscribers, Disney explains that it will analyze the use of the accounts to determine if the new rules are being followed. Although the company has not explicitly revealed how it will identify those who attempt to circumvent these restrictions, it is expected that they will employ monitoring methods to ensure compliance with the updated terms of service.
Besides, Disney has noted that additional details on this policy can be found in its online help center, although at the moment only a clear definition of how the company defines a “home” is provided. This lack of detailed information about compliance procedures can create uncertainty for users who wonder how their account viewing and sharing practices will be affected.
Disney wants more income
This move by Disney Plus reflects an effort by the platform to protect its income and encourage individual subscription, rather than relying on password sharing between users. While it may cause discomfort among those who have been sharing accounts with friends or family, it could also result in an increase in the company’s revenue as more people subscribe individually.
Ultimately, this change to the account sharing policy on Disney Plus underscores the growing importance streaming services have for ensure long-term economic viability and maintain equity among users who pay for their services.
Keep reading:
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– Disney Plus begins to prohibit its users from sharing their accounts