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McDonald’s reported that the second quarter of the year was positive in terms of its earnings and its brand positioning. One of the products that achieved great roots among consumers was the Crispy Chicken Sandwich, which helped that sales in the United States exceeded the levels of 2019 in two digits .
The company reported that sales increased by 25. 9% in the quarter and a 14. 9% in two years. In addition, the firm attributed the strong sales to the great acceptance of the chicken sandwich, which was launched in February. As if that were not enough, the promotion of “famous orders” with the K-pop group BTS, which includes an order of McNuggets and special sauces .
According to CNBC, the considered giant of fast food in the United States, reported a net tax income , corresponding to the second quarter for $ 2, 220 million dollars, this impacted the cost of the shares, $ 2. 95 dollars per share, which far exceeds the numbers obtained in the same period last year.
Excluding strategic gains and UK income tax profits, McDonald’s earned $ 2. 37 dollars per share , surpassing the $ 2. 11 dollars per share expected by analysts surveyed by Refinitiv.
Net sales increased by 57% to $ 5. 89 thousand million dollars , beating expectations of $ 5.6 billion. Global same-store sales increased 40, 5% over the previous year and 6.9 % in a two-year period before the pandemic.
Publicly, CEO Chris Kempczinski disclosed to financial analysts that 70% of McDonald’s restaurants in the United States have reopened. Situation that has been beneficial to achieve the objectives set in relation to sales and the positioning of the promotions that have been launched.
But the The company’s positioning in terms of sales not only had a significant rebound in the United States , since in abroad, mainly in Europe, registered a growth of sales in its restaurants of 75. 1% compared to with the previous year, or 2.6% in two years.
Despite the positive results, the executive stated that the current situation due to supply chains has affected its operations in Asia and Australia, but it is expected that in the coming months it will reverse and everything will improve.
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