What techniques supermarkets use to make you spend more

Nothing is coincidence, everything is accommodated in supermarkets so that you buy more than you need; know the techniques they use to get you out with a full cart

Photo: Anna Shvets / Pexels

Surely when you go to buy your pantry you carry a list or at least you have thought about what you plan to buy and when you leave you realize that you are wearing more than you wanted .

This is because stores undertake strategies for customers to consume more than they have intended with some tactics that are more obvious than others and that generally give them good results.

Here are the most used techniques:

Distribution of products

It is the most common and subliminal strategy that use the stores to influence the consumer’s mood and awaken their desire to purchase on certain items. Fruits and vegetables are placed in the front, while essentials go in the rear and separately , which forces you to walk the aisles waiting for more products to be purchased along the way.

The most expensive products are placed at face level , this gives less opportunity to the consumer to compare prices, especially if they are in a hurry to make their purchase and does not give you time to bend over and realize that the cheapest items are at the bottom of the shelves .

Articles for a couple

The articles They are usually presented by “pairs” or complements to encourage the customer that if he is going to buy something , can add value with another product.

Impulse

Place in the box area the articles that usually represent the so-called “guilty tastes”, which are associated with products such as sweets or snacks, which the vast majority of occasions are not considered in the shopping lists.

Misleading Promotions

It is common to find 2 × 1 signs or 3 × 2, which would mean savings of l 50 % Y 33% ; however, stores often raise prices first before running promotions. An observant customer can notice this situation knowing the original price , but for someone with less product knowledge it is easier to get carried away by these practices.