Genesis, the luxury brand of the Hyundai Groupcontinues to demonstrate its leadership in automotive innovation with the presentation of the redesigned GV70 and Electrified GV70 2026.
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These models represent a unique combination of sophisticated design, advanced technology and commitment to sustainability.
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Revealed in Los Angeles on November 19, The new GV70 are designed to strengthen the brand’s position in the competitive North American marketwhere it has significantly expanded its dealer network in the last three years.
With production in both Montgomery, Alabama, and Ulsan, Koreathe models will arrive at retailers during the first half of 2025.
This launch, accompanied by the opening of four new independent facilities in the United States, highlights Genesis’ strategy to consolidate itself as a benchmark in luxury and sustainability.
GV70, with a balance between dynamism and elegance
The redesign of the GV70 2026 represents an evolution of the design philosophy “athletic elegance” from Genesis. In the combustion version, the G-Matrix Crest grille is combined with microlens matrix (MLA) headlights, offering a modern and functional style.
For its part, the Electrified GV70being a fully electric vehicle, introduces a closed grille with a discreetly integrated charging port, highlighting its sustainable approach without sacrificing aesthetics.
Both models feature dual-line headlights and alloy wheel options in 19- and 21-inch sizes.
At the rear, the turn signals have been aligned with the front design, creating a visual balance that reinforces the identity of the SUV. These changes not only add character, but also optimize aerodynamics, improving performance and efficiency.
Interiors: Korean-inspired minimalist luxury
Genesis has taken its “Beauty of White Space” concept to the next level with the GV70 2026.
The interiors, designed to provide a minimalist luxury experience, are dominated by a 27-inch OLED screen which merges the instrument panel and infotainment system into a high-tech horizontal design.
The attention to detail is reflected in the materials used, such as Nappa leather in new shades such as Ultramarine Blue, which add exclusivity to the interior. In the Electrified GV70, the finishes seek to highlight sustainability, reinforcing the ecological identity of the model.
In addition, the design of the seats and the layout of the controls prioritize the comfort of the driver and passengers, creating a harmonious and functional space.
Advanced technology for a superior experience
Both models incorporate innovations designed to improve comfort, safety and connectivity.
Genesis has introduced a voice control system that allows you to manage functions such as climate control, opening windows and adjusting the navigation system, offering an unprecedented level of interaction.
Besides, Over-the-air software updates ensure vehicles stay up to date with the latest improvementswhile the intelligent parking system allows you to maneuver in tight spaces with ease.
One of the most notable features is the “Terrain mode”designed to optimize performance in adverse conditions such as snow, mud or sand, which reinforces the versatility of the GV70.
In terms of safety, the new models include a hands-on-the-wheel detection system and advanced lane-keeping assist. These technologies not only improve the driving experience, but also reinforce Genesis’ commitment to protecting its users.
Engine options: power and sustainability
The GV70 2026 It will be available with two gasoline engine options: a 2.5L turbocharged engine with 300 horsepower and a 3.5L biturbo V6 that reaches 375 horsepower. Both engines are optimized to offer a balance between performance and efficiency.
In the case of the Electrified GV70, Genesis has equipped the model with an 84 kWh battery offering improved range and compatibility with the NACS charging standard, doubling fast charging options in North America.
This not only makes life easier for electric vehicle owners, but also reinforces the brand’s commitment to electrification.
Genesis expanding: a more robust retail network
Since the launch of GV70, Genesis has sold more than 85,000 units in North Americamaking it one of the brand’s most successful models. This success has prompted Genesis to expand its dealer network, with new openings in Washington, Minnesota, Florida and New York.
These facilities not only improve vehicle availability but also ensure a premium customer experience, from the purchasing process to after-sales service. The expansion strategy is proof of Genesis’ commitment to the North American market and its intention to continue leading in the luxury segment.
A commitment to sustainable luxury
Genesis is redefining what luxury means in the automotive world. With the GV70 and Electrified GV70 2026, the brand not only seeks to satisfy the expectations of its customersbut also lead the transition towards a more sustainable future.
The focus on design, technology and sustainability places Genesis in a unique position in the market, offering a comprehensive experience that combines performance, comfort and environmental responsibility.
The 2026 GV70 and its electrified version represent a significant step in the evolution of Genesis as a luxury brand. With a bold design, sophisticated interiors and cutting-edge technology, these models are ready to conquer the most demanding consumers.
As Genesis continues to expand its presence in North America, the GV70 is emerging as a key pillar in the brand’s strategy. Its focus on sustainability and customer experience ensures that Genesis will continue to set trends in the automotive industry.