The spirit of adventure and improvement that defines Defendthe legendary British vehicle brand, will move this November to the rugged mountains of Malibu, California.
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At the iconic Calamigos Ranch, “Destination Defender” will offer a three-day festival, where enthusiasts from all over the country will gather to celebrate a lifestyle that goes beyond the city limits.
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From extreme sports to cultural immersion experiences, this event gives attendees the opportunity to immerse themselves in the world Defendwhere adventure and purpose intertwine in a single weekend.
Defender is more than a vehicle; It represents a philosophy that encourages its owners to “embrace the impossible” and seek the challenge in every experience. In this sense, Destination Defender not only focuses on the vehicles, but also highlights the connection between the brand and its commitment to nature, adventure and social causes.
This event will include a varied program ranging from sporting exhibitions and physical activities to conservation talks, where attendees will be able to experience an authentic and energetic lifestyle.
A weekend of outdoor experiences
Destination Defender will open on November 22 and conclude on November 24providing an incomparable natural environment where attendees can enjoy activities that reflect the adventurous spirit of Defender.
Located among the stunning landscapes of Malibu, The event has been designed to make the most of the natural environment: the mountains will be the perfect setting for sunrise yoga classeswhile the green areas will be transformed into circuits for action sports and outdoor challenges.
Among the most notable activities, attendees will be able to participate in a BMX circuit with guest athletes, such as the renowned Shaun White, who will offer skateboarding exhibitions in a halfpipe specially built for the event.
Fitness lovers will also have the opportunity to practice hip-hop yoga, a dynamic variant offered by the Y7 studioin addition to experiencing aerial yoga, all in an environment immersed in nature.
Gastronomy and cultural exploration
The Defender experience would not be complete without a space dedicated to culture and gastronomy, and at Destination Defender attendees will find an authentic “gastronomic town” offering a selection of dishes inspired by local ingredients and sustainable cooking techniques.
Among the gastronomic activities, mixology workshops, a classic British-style tea ceremony and outdoor pizza-making classes will be included.
For fans of healthy living and nutrition, the event will feature an outdoor nutritionist who will guide attendees in creating personalized trail mixes.
Defender seeks to ensure that every detail of this event reflects the commitment to well-being and the connection with nature.
In addition, a series of talks by experts and leaders in different areas will address topics such as the history and legacy of Defenderoff-road driving techniques led by women, as well as the impact of Defender in the field of conservation and environmental care.
These conversations are designed to inspire attendees to adopt a mindset of adventure and social responsibility.
Innovations and new models in Destination Defender
Destination Defender will also serve as a launch platform of the new Defender 110 Sedona Red Color Pack. Inspired by the majestic landscapes of Sedona, Arizonathis model combines the iconic Sedona red color with a robust design and luxury elements.
With 22-inch gloss black wheelsbody-color accents and an ebony Windsor Kvadrat™ interior, the Sedona Red is a stylish and powerful option for off-road enthusiasts.
One of the most unique features of this model is the optional hood decal, which displays the topography of the Sedona Mountains. This design not only reflects the Defender’s spirit of explorationbut also reinforces the connection with the natural environment that the brand seeks to foster in its users.
In addition, Defender will surprise attendees with an early preview of the highly anticipated Defender OCTA model for 2025. This high-performance version will feature a Twin Turbo V8 hybrid engine and offer exceptional traction capability and comfort both on and off-road.
Defender also expands its range with the Defender Beach Break Edition, limited to 20 units and designed for beach and surf loverswith details inspired by the coasts of California and Hawaii.
The Destination Defender celebration will not be limited to adventure activities and new model launches. One of the most significant moments of the event will be the Defender Service Awards 2024 delivery ceremony.
Defender to award six US and Canadian charitieseach of them dedicated to serving their communities in an exceptional way. Selected organizations will receive a personalized Defender 130 vehicle, a tool that will allow them to continue their humanitarian and social work.
Additionally, category sponsors, including Disney and OUTSIDE Interactive, Inc., will award $25,000 to the winner of each category, and CHASE will contribute an additional $5,000 to each finalistproviding financial support to these organizations committed to social change.
This ceremony will be accompanied by dinner and live musical performances, reinforcing Defender’s commitment to connecting adventure with community well-being.
Luxury glamping and camping for a comprehensive experience
To close the experience, attendees will be able to choose between luxury glamping accommodations or camping areas on their own. Calamigos Ranch.
Defender has designed this hosting experience so that all participants, from families up to individual explorers, can enjoy nature with the greatest possible comfortwithout losing touch with the wild environment that inspires the Defender lifestyle.
By the end of this weekend, Destination Defender will leave a deep mark on its participants, who will not only have explored the limits of outdoor adventure, but will also have had the opportunity to join a community committed to change and improvement. respect for nature.
In every corner of this festival, Defender invites attendees to embrace the impossible and discover a world where adventure and social responsibility go hand in hand.