By Julian Castillo
06 Oct 2024, 22:38 PM EDT
Amazon has revealed its intention to introduce more advertisements in Prime Video. This move follows a growing trend among streaming services, which are seeking to diversify their revenue beyond subscriptions. Amazon’s strategy is not limited only to adding advertisements between episodes of its series or movies, but also aims to Take advantage of these advertising spaces to encourage purchases within your own e-commerce ecosystem.
Advertising aimed at boosting sales
Amazon has a unique advantage over its competitors, such as Netflix or Disney+, as it is not only an entertainment provider, but also dominates the world of e-commerce.
This means that ads to be shown on Prime Video could be highly personalizedsuggesting products that users are already considering or might be interested in. The ultimate goal is clear: Amazon wants users to not only see the content, but to end up purchasing more products through its platform.
The e-commerce giant has already demonstrated its ability to capitalize on digital advertising. Its advertising business has grown significantly in recent years, becoming one of its most lucrative segments. Now, with the inclusion of more advertising on Prime Video, it expects this trend to continue, generating revenue not only from ad views, but also from the sales boost derived from direct exposure to products within its ecosystem.
Options to avoid advertising
For those users who prefer a streaming experience without ad interruptions, Amazon will offer an alternative: More expensive plans that include the option to remove advertising.
This model is similar to that already implemented by other platforms such as Hulu and Netflix, where users are offered the ability to pay more for an ad-free viewing experience. The price of this “ad-free” option has not yet been fully defined, but the increase is expected to be significant, incentivizing users to accept advertising or pay for the privilege of avoiding it.
User experience
The introduction of more advertising on Prime Video could represent a notable change in the experience for users who are accustomed to interruption-free viewing. While some services like YouTube have already aggressively rolled out ads, Prime Video has, until now, maintained a more focused approach on ad-free content for your paid subscribers.
This change could polarize users: those who are already saturated with advertising in other media may be reluctant to accept further interruptions to their entertainment contentwhile others might look favorably on personalized recommendations, especially if the ads result in relevant discounts or promotions on products they really want.
Additionally, the ability to directly link ads to products on Amazon could close the loop between advertising and purchasing more efficiently than ever. For advertisers, this means not only gaining visibility, but also increasing the likelihood that their products will be purchased almost immediately after users see them on the streaming platform.
Keep reading:
– Amazon Prime Video changes your experience: 5 key improvements
– Amazon Prime Video: now you will have to pay more if you want to enjoy these features
– Amazon Prime Video will start showing you ads starting in January