The Voto Latino Foundation begins a new strategy to promote electoral participation among Latino voters, it is “Vota con Ganas”, directed and produced by actor Wilmer Valderrama.
However, “Vota con Ganas” features the voices of nine Latin celebrities including Rosario Dawson, America Ferrera, Adam Rodriguez, Danny Lux, Gabriel Luna, Jessica Alba, Gina Torres, John Huertas and Xochitl Gomez.
Also seen in the campaign, a $5 million dollar project, is the co-founder and president of the Voto Latino Foundation, María Teresa Kumar.
“With the ‘Vote with enthusiasm’ campaign, we are creating a sense of empowerment and responsibility within our communities. Our voices matter and together with our incredible allies, we seek to ensure that every Latino voter is heard,” said Kumar.
The campaign will feature a series of digital content, including videos with Latin celebrities, Voto Latino told this newspaper. The goal is to increase Latino voter registration.
“We are aware of the values of our community and the valuable contributions it has made. As well as the importance and vitality of motivating and informing the growing Latino community, so that they are not only proud of their contributions, but are invited to have a place at the table where important decisions about our society are made. country and its future,” said Valderrama. “The ‘Vote with desire’ campaign aims to once again invite our Latino community to vote for their future.”
Valderrama is a member of the board of directors of the Voto Latino Foundation and highlighted the group’s work for 20 years.
“I work with such an inspiring and creative community, which feels like such an organic extension of what we can do together to invite our brothers and sisters to understand why we are going to vote,” he added.
The campaign seeks to promote among Latinos the importance of making their voices heard during the electoral process, with their registration as voters and going to the polls being the most important steps.
Campaign participants also recognize the importance of the youth vote.
“The youth vote could decide this election and now more than ever we need to mobilize our community and make sure their voices are heard. Every 30 seconds a Latino turns 18 in the United States and ‘Vota con Ganas’ is an invitation to reclaim this election,” said Dawson, who is also co-founder and part of the board of directors of the Voto Latino Foundation. “We have the power to decide. We could change the course of this election. ‘Vote hard’ means registering, voting, volunteering and owning this choice, because it is yours.”
Voto Latino highlighted that the campaign’s objectives will be achieved with various actions, including community alliances.
“[Habrá] collaborations with local organizations to organize voter registration drives and educational programs,” he indicated. “The Voto Latino Foundation will publish stories and calls to action from Latino voters across the country about why they are voting.”
The digital strategy will include the #VotarConGanas campaign and the voteconganas.org website.
The Voto Latino organization recently announced its official endorsement of Vice President Kamala Harris, Democratic presidential candidate.
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