Costco assures that the price of its hot dog combo will not change

Even though inflation over the past two years has driven up food prices, pressuring consumers to cut back on discretionary spending, Costco assured that it will maintain the cost of its famous hot dog combo.

Recently, Gary Millerchip, CFO of the wholesale club, stated that “to clarify some recent media speculation, I also want to confirm that the $1.50 hot dog price is safe.”, said.

Although the retail chain is valued at $354 billion dollars And it may seem that the price of the hot dog is a small detail, this has become a great emblem of Costco and maintaining its price since 1985 also represents a good marketing strategy.

A main Costco competitor that has maintained prices since last year has been Sam’s Club, which offers hot dog and drink combos for $1.38, according to Sam’s Club CEO Kath McLay. Keeping prices so low has made sales will generate notable profits.

But, the price of the hot dog is not the only thing that Costco has tried to maintain despite high inflation, other products such as coffee remain relatively low. Additionally, the retail chain has taken some steps to disprove that only members can get discounted dogs.

Current Costco membership rates start at $60 per yearthe basic one and up to $120 dollars per year, the executive one, the latter has several advantages among which the 2% refund reward stands out.

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