The content president of Azteca Tv was 14 days fighting the coronavirus
Photo: Alberto Ciurana / Courtesy
After 14 days fighting against the coronavirus, Alberto Ciurana, head of content of Azteca TV and television executive for more than 40 years.
Ciurana, who had traveled from Mexico to Miami to get vaccinated, reported, 6 days after having given the first dose, that she was experiencing the disease with mild symptoms . However, the lack of air and the compromise of his lungs led him to go into the hospital.
Far from getting better, the executive of 60 years, two-time cancer survivor, began to worsen to the point that he had to be transferred to intensive care and resorted to artificial respiration .
Last Saturday began to circulate the rumor that Ciurana had passed away , but it was only at dawn on 24 March that, Benjamin Salinas, one of his bosses confirmed it via Twitter.
“ I’m very sorry for the death @ AlbertoCiurana , a dear collaborator to whom
@Azteca owes him a lot of what we build together; in this house will always be remembered with affection and gratitude . I send a hug to his family and friends, ”wrote the vice president of the Grupo Salinas board, owners, among other things, of the television station where Ciurana worked.
I am very sorry for the passing @ AlbertoCiurana , a dear collaborator to whom @ Azteca owes him a lot of what we build together; in this house he will always be remembered with affection and gratitude. I send a hug to your family and friends.
– Benjamin Salinas S. (@SalinasBenjamin) March 14, 2021
Alberto Ciurana worked during 30 years at Televisa, a company he left when he agreed to be the president of programming and Univision content on the 2013 . There he was at the forefront of great changes, giving more space to soap operas and reinforcing live television shows such as ‘Despierta América’.
Also was the one who made the decision to remove Rodner Figueroa from Univision the day that, in ‘El Gordo y la Flaca’, compared Michelle Obama, with a character from ‘The Planet of the Apes’ .
He was currently the content manager of Azteca TV, a chain that had managed to position itself again with all the changes in programming and promotion . He has also been singled out for allegedly using his power of attorney for personal matters and with his friends, but nothing was proven.
Another of his characteristics were his positive messages and motivational phrases on social networks, which led him to earn the title of ‘the poet of social networks’. Rest in peace, Beto.
