Photo: RASHIDE FRIAS / AFP / Getty Images
By: The opinion Published 16 Sep 2023, 2:58 pm EDT
TikTok came to revolutionize social networks, not only is it the favorite of teenagers, it also became a platform for those who pursue different goals (focused on gaining followers) and of course the world of drug trafficking was not far behind. Although they already used other social networks to show their luxuries and eccentric lives – mainly Instagram – short videos opened up other possibilities.
And although narcoculture has permeated the bases of society, social networks allow criminal groups to spread to other countries, because in this way they “conquer” people, showing the luxurious life that drug traffickers have and that is what is seen in those videos, which went from torture and beheadings to something that many aspire to.
The New York Times published a note referring to this phenomenon, in which it explains that The drug world came to the United States through a video of a water chaseto those who liked it, other drug content began to appear showing the “nice” side of this world, as it showed the exotic pets they have – such as Bengal tigers or other big cats – as well as their trips and luxuries. , something that is striking for many.
Alejandra León Olvera, an anthropologist at the University of Murcia in Spain, told the aforementioned media that this is “Narcomarketing”, since the cartels use social networks to advertise. Even in the videos that seem “casual”, from a normal day, the bosses are seen surrounded by money and luxury cars, although apparently the video has another purpose.
All you have to do is enter narco in the TikTok search engine for it to display several videos, even violence is romanticized in them, everything seems fun because it is set to music with trendy songs or classic narcocorridos, making it seem that in that world everything is positive, but without leaving aside the threats that betrayals usually pay dearly.
Keep reading:
– Lamborghini, the favorite sports vehicle of drug traffickers.
– Colombian tourist confused a famous cemetery in Sinaloa with a luxury subdivision.