The technological giant Meta (parent company of Facebook, Instagram and WhatsApp) is creating a social network to compete with Twitter and has the idea of launching it “as soon as it can”, as reported on Thursday by the specialized media The Verge.
In an internal meeting, Meta’s product manager Chris Cox called the new platform, which Meta has been working on since January, its “answer to Twitter” and said it will use Instagram’s account system to auto-complete the application. information of a user.
“Creators and public figures are interested in having a platform that is managed sensibly, that they can trustCox said, apparently alluding to the lack of trust users and businesses have had in Twitter since Elon Musk bought the app last year.
Meta is testing Reels on Quest https://t.co/6cwcuF6cqZ pic.twitter.com/iFrsEA5Bxa
— The Verge (@verge) June 8, 2023
Cox also stressed that the app will be based on “security (and) that it is easy to use and reliable.”
The internal name of the social network is “Project 92”, and its public name could be “Threads” (threads, in English)according to internal documents seen by The Verge.
The new standalone app will be based on Instagram and, according to photos posted by the outlet, will look very similar to Instagram’s comment section, albeit with the option to republish other users’ posts, akin to retweeting.
The app will integrate with ActivityPub, the open source decentralized social media protocol, which will allow users of the new app to bring their accounts and followers to other apps, such as Mastodon.
Cox said some celebrities have already pledged to use the app, and he named DJ Slime. In addition, the executive said that he was in talks with Oprah Winfrey and the Dalai Lama.
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