Friday, September 20

´The Washington Post': Featherweight could be the world's first regional Mexican music star

Featherweight, singer of Corridos Tumbados at Coachella 2023.
Featherweight, singer of Corridos Tumbados at Coachella 2023.

Photo: Frazer Harrison. /Getty Images

Genesis Bastidas

The success that the singer of lying down corridos Featherweight has had has been on the rise in recent months, so much so that now the American newspaper ‘The Washington Post’ interviewed him and the media assumes that he could even be the first Mexican musical star with worldwide success.

With the title: “Mexican music is in fashion. Featherweight could be his first world star.” published the brief interview in which they review how the regional Mexican artist has grown in the global music industry.

Hassan Emilio Kabande Laija, real name of ‘Double P’, has had an incredible receptivity among the Mexican public and the rest of the nationalities, especially since the release of the song ‘She dances Alone’; a collaboration with Eslabón Armado (whose one of the members is the author of the lyrics).

“This is just the beginning for us,” Featherweight told the newspaper. The 23-year-old began music three years ago with “corridos tumbados,” a genre that for years was marginalized within the Mexican region, being considered by many to be music related to drug traffickers.

Until this 2023, specifically in March, the song that quickly went viral on TikTok was released, something that was undoubtedly an excellent start for the artist. It’s only been a month since the official music video for the song was released on YouTube, The theme already has more than 204 million reproductions.

On Spotify he is one of the favorite artists

On the renowned music platform there are many regional Mexican playlists in which corridos lying down now feature, and among the artists Peso Pluma is a figure.

“One of the most explosive and exponential growth stories in the music streaming era. More than 50 percent of Latin music listeners are under the age of 30. It is a really young audience, with a lot of purchasing power and a lot of consumption power”, Antonio Vázquez, US Latino editorial director at Spotify, told the aforementioned media about ‘Double P’.

According to Vázquez, Featherweight is “one of the most explosive and exponential growth stories in the music streaming era.”

The success of ‘Doble P’ has even been compared to that of Bad Bunny since 2018. The surprising thing is that the success that Hassan Emilio is having comes with regionalist music, so he could be the first regional Mexican star to succeed globally.
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