Tuesday, October 1

Rising inflation has also put the well-being of pets at risk

Just last year, the price of pet food rose by up to 20% with a slight tendency to continue increasing.
Just last year, the price of pet food rose by up to 20% with a slight tendency to continue increasing.

Photo: TIMOTHY A. CLARY/AFP/Getty Images

Evaristo Lara

Because the US economy is going through a delicate moment, with inflation still well above the target set by the Federal Reserve, For hundreds of thousands of Americans, feeding one pet and meeting various needs is becoming a burden to bear.

And it is according to information released by NielsenIQ, just last year, several of the pet products experienced double-digit increases.

Among the items that increased in price by up to 20% are pet food, cat litter and items for bird care.

In this regard, the manufacturing companies of said products justified the price adjustment with the increase suffered by the costs of the inputs and ingredients necessary to manufacture them.

Unlike other years, when pet owners went out of their way to provide what was necessary to keep them well fed and healthy, Given the lack of economic resources, they are abandoning them in shelters, since they cannot meet the expenses in their homes.

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CPG inflation dropped to its lowest level in 10 months (10.2%), but it still remains significantly higher than the US CPI rate.

That’s why we’re paying special attention to these 3 behaviors:

1. Private label purchases (PL brands +13% in Feb.) pic.twitter.com/5Tlm7P6h1E

— NIQ (@NielsenIQ) March 17, 2023

In this sense, When an owner tends to relocate his pet to a shelter, he mistakenly comes to think that his food will be guaranteed there.

Nevertheless, Since last year, the number of dogs and cats that are abandoned every day at the gates of sites also affected by inflation and the lack of resources to keep these animals alive has increased.

The fact that people’s cost of living is now higher, as well as the payment for energy and food services, it is also increasing the number of cases of “economic euthanasia”, that is, when animals are humanely slaughtered for financial reasons.

Fortunately, there is still a trace of humanity in some financially affected pet owners, because far from abandoning the animals they previously chose to keep them company to their fate, they prefer to readjust their budget by acquiring cheaper consumer products with the objective that everyone in the home avoid going without food.

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