Tuesday, November 12

Why Black Friday is now a long discount event that can last for months in the US

Julio Guzmán

Black Friday, the shopping spree that officially occurs the day after Thanksgiving, has undergone big changes. Unlike in the past, where it only lasted one day, has now become a marathon of offers that lasts up to months in the United States.

Target, one of the country’s largest department store chains, began offering Black Friday deals with daily discounts on specific items, weeks before Halloween. For their part, Walmart and other competitors have not been left behind.

The excitement generated by Black Friday in particular has led retailers to to try to maximize this feeling and shopping traffic, specialists agree.

It doesn’t take much memory to remember the chaos that occurs in many centers commercials with disputes between buyers for certain items, or even online scams that hook many consumers. The intention of retailers has been focused on offering greater offers and safe purchases to customers to avoid this type of agglomerations.

The publisher of the search for offers and cash back site RetailMe Not Kristin McGrath told USA Today that currently “the official Black Friday deals will intersect with Black Friday itself.”

In the face of the confusion this may cause, she says it’s important to remember that those deals don’t start on on Black Friday. They mostly start the Sunday before Thanksgiving and last all week.

Faced with the wave of discount events, some consumers may wonder if it is still convenient to shop on Black Friday. Experts say that the week leading up to this day and the day of Cyber ​​Monday technology-focused deals are still the best bet to find the best discounts.

What should you buy on Black Friday?

McGrath said that electronics in general, “especially the smaller consumer electronics, like headphones, earphones…are really cheap”. Similarly, smart home products like thermostats, speakers, and doorbells come with attractive discounts.

Although one of the most purchased products today are televisions, the specialist said that instead of choosing the model that has become the best-seller, it is better to choose the one with the highest quality and it may even cost a few dollars more.

Attention to the inventory backlog

The problems in the supply chain during the pandemic and the restrictions imposed in some important ports worldwide have led to the delay in shipping orders and consequently excess inventory. McGrath said that it is very likely to find attractive clearance promotions during Black Friday.

Among some recommendations for buying on this Black Friday it is advisable to start reviewing the official offers made by retailers. You can also search for promotional codes and savings offers in addition to listings.

Although most retailers have price match policies, you may not be able to get your money back if you find the right one. same item in another store at a lower price, because the prices offered on this day are already very low.

It may interest you:

– Walmart prepares for Black Friday 2021 with the expected return of their “Deals for Days”1051113235754682– Black Friday and Cyber ​​Monday 2021: On average, Amazon had its prices a 04% lower than other US retailers
– Looting Best Buy stores in Minnesota during Black Friday