Photo: Marvel/AriZona / Courtesy
As part of the celebrations of his 30 years, the company AriZona announced the launch of a new family of rehydrating drinks in collaboration with Marvel, the comic emporium of superheroes.
The new collaboration will be called SUPER LXR HERO HYDRATION, which will have four new flavors with everyday heroes.
According to a statement issued by both companies, it is “ an advanced hydration drink that has been formulated to feed the everyday hero in the gym, on the sports field, in the classroom, in the office or at home to perform at your best. Because we believe that heroes are not born, but are made”.
AriZona highlighted that its foray into the sports drink market in association with Marvel sought to create a functional hydration drink, made with the highest quality ingredients, developed through laboratory research.
Both companies assure that their drinks will not only give one more boost, but will have flavors “that will stimulate your taste buds, in a way that only AriZona knows: Dragon Fruit Watermelon, Citrus Lemon Lime, Mango Peach and Açaí Cranberry.”
In the graphic identity of the new drinks, each of the four flavors will be related to one of the superheroes of the Marvel universe, but both companies announced that the four launches will not be the only ones, since, what happens with the cinemat series graphics, new flavors and more superheroes will be released in the future .
“We are always looking for unexpected ways in which our fans can connect with the Marvel lifestyle and our iconic characters in their daily lives,” said Paul Gitter, senior vice president of Marvel Consumer Products.
“We are pleased to introduce a new and innovative product in the beverage category with AriZona, a brand that has a solid reputation among consumers and a significant experience in creating popular and affordable beverages that everyone can enjoy”, he added.
How is the presentation of the new drink
One of the most notable features of AriZona is its cans of 13 ounces only 99 cents; however, the new line of hydrating drinks will have a presentation of 16 ounces.
The cans will be very striking, as they will feature a fusion of designs from the graphic identities of both companies.
“The attractive and striking designs pay homage to the characteristic style of Marvel superheroes and AriZona.”, highlights a statement.
The new drinks will offer only 25 calories and 2 grams of sugar in each can, which will make them not just a drink rehydrating, but a recovery and concentration option.
“Full of electrolytes, antioxidants and with 13 vitamins and minerals, including vitamins A, C, E and multiple B vitamins, green tea extract, polyphenols and EGCG, L-carnitine, L-g lutamine and alpha GPC, SUPER LXR HERO HYDRATION help people unleash their inner hero.”, detail the brands.
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