The retail store chain Walmart withdrew from its shelves the ice cream that it had presented to commemorate Juneteenth, or Liberation Day, on 19 June. The idea was not to the liking of several people, who expressed their rejection on social networks.
The ice cream that went on sale had the name of Juneteenth. It was described as having a swirl of red velvet and cheese cake flavors, and urged shoppers to “celebrate African-American culture, emancipation, and enduring hope.”
Social network users accused Walmart of using the date as a marketing strategy. A netizen reported that in the stores they were also selling t-shirts, banners and pennants alluding to the day.
The idea of the retail company was described as “garbage” by several people; still others justified the action as a simple capitalist movement.
Given the wave of comments, Walmart issued a statement to Fox in which it apologized and said that it would remove ice cream from its inventory.
“The 19 June holiday marks a celebration of freedom and independence. However, we received feedback that some items caused concern to some of our customers and sincerely apologize. We are reviewing our assortment and will remove items as appropriate”, he said.
Despite the announcement, some users have reported that some stores have not yet has withdrawn the product.
This is not the first time Walmart has launched an ice cream edition special, like Juneteenth. In the refrigerators you can also find other presentations such as the one for Pride Month, called “Pride ice cream”, which has a mixture of white chocolate with brownies and cherries.
Juneteenth commemorates the end of slavery for African Americans in Texas, who were emancipated up to two years after Abraham Lincoln’s Emancipation Proclamation. It is one of the oldest celebrations.
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