By: EFE Updated 19 May 2022, 19: 57 pm EDT
Real Madrid announced the “strategic agreement” with the investment firm Sixth Street and the company Legends,
In an operation that was ratified by its board of directors this Wednesday, Real Madrid made an agreement official that will provide an approximate income of 360 million euros (381 million dollars), as announced by the white club in a statement .
🤝🏟 Real Madrid has closed an agreement of 360 million euros with the investment group Sixth Street and the American entertainment group Legends Hospitality that will allow it to offer concerts and other events in the Santiago Bernabéu.
ℹ️: @FinancialTimes pic.twitter.com/hIqO6YIyQk
— Madrid Sports (@MadridSports_ ) May 19, 2022
Real Madrid informs that with the sealed alliance, the company Sixth Street “ acquires the right to participate in the exploitation of certain new businesses of the Santiago Bernabéu stadium for a period of twenty years”.
Meanwhile, Legends will contribute its long history in large stadiums and leisure centers, to “optimize the management” of the new Bernabéu, a fact that the club assures marks “a before and after in the history of Real Madrid”.
🏟️🟣 The NEW SANTIAGO BERNABÉU already bears its FRUITS.
🤝💰 REAL MADRID will enter 360 MILLIONS after reaching an agreement with Sixth Street and Legends for the use of the stadium in major sporting and entertainment events.
See you at 04 with #ElChiringuitoDeMega! pic.twitter.com/MZPjNZgO2G— El Chiringuito TV (@elchiringuitotv) May 19, 2022
The objective of the president of Real Madrid, Florentino Pérez, with the new alliance is to increase “in a very significant way the income of the stadium both for sporting events and for all kinds”. Its two new partners, world leaders in their activities, will provide “unique experiences in a stadium where multiple events can be organized throughout the year.”