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Although Meta has a very clear objective to establish itself as the leader of the metaverse, the steps to achieve it must be taken in the real world and that is why the company confirmed the opening of its first physical store.
The company that owns Facebook ventures beyond social networks, the virtual world and augmented reality with its first retail store, which will be in California.
The opening is scheduled for next May 9 , at the Meta campus in Burlingame, California, according to a report by The New York Times.
In the so-called Meta Store will promote the products that will give entrance to the so-called metaverse, the bet of its founder Mark Zuckerberg.
The metaverse in a n new virtual universe that goes beyond the digital and opens endless possibilities through augmented reality. It is even possible to buy property in this new virtual world.
However, to experience the metaverse that Meta is creating, people will have to get used to using new accessories with which to experience this new universe.
The star products that will open the windows of the Meta Store are the virtual reality headsets Quest 2, the Portal video calling device and thefamous Ray-Ban Stories sunglasses.
Meta’s strategy for its first physical store is not to 100% that the devices are sold in that same place, which is also desirable, but also seeks that experiment with your new products.
As Zuckerberg pointed out in a statement regarding the opening of the new physical store: “The best way to Understanding virtual reality is experiencing it”.
The approach of virtual and augmented reality technology to people is a fundamental step for the ambitions of Meta and its metaverse.
Zuckerberg himself has recognized that the mass adoption of these devices may take years , before people decide to use virtual reality goggles or headsets on a daily basis.
This is also a important change for Meta, since during its 18 years of existence it has focused on software development for social networks , points The New York Times in its report.
But the company founded by Zuckerberg is willing to take the plunge and along with the announcement confirmed that he works in the development roll of new products, such as a smart watch and new augmented reality glasses.
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