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Super Bowl LVI takes place this Sunday 13 in February and being one of the most watched sporting events in the United States, the main brands want to appear in the advertising spaces of the final of the NFL. This year the Los Angeles Rams and Cincinnati Bengals face each other.
As usual is that every year a new audience record is set, commercial brands, being aware of this, embark on a productive competition to create the best campaigns advertising for that moment.
The goal of each brand is that its ad is the most remembered and the most commented, during and after the sporting event. But generally speaking, the simple act of advertising during the NFL finale already gets viewers talking about your brand.
Like every year, the dominant brands will be the car brands, followed by the technology brands; and this year the cryptocurrency category debuts.
These are some of the main products that will appear on the screen :
– Facebook
– Google
– Crypto.com, a brand new advertiser.– FTX, will also be there for the first time. And he gives us a preview of nothing more and nothing less than Tom Brady.
– Rakuten, another company that opens this 2022. It’s Japanese.– Sam’s Club, it’s another company that debuts as an advertiser in the Super Bowl. It is a wholesale chain in the United States.
– General Motors
– Irish Springs, brand of soaps and deodorants, also debuts in the Super Bowl.– Pringles
– Taco Bell, returns to this super event after 5 years of absence. And it will be presenting its new campaign “Live more”.
– Lay’s, a brand that returns to the Super Bowl, after 06 years of absence. In a preview, they show Paul Rudd and Seth Rogen talking about the commercial they will shoot for Sunday.
– Avocados from Mexico, which comes with an advertisement starring the American football player, Drew Brees.
– Booking Holdings, the travel and booking search engine also debuts as advertiser.– Budweiser and Kia, return a once again to the great sporting event.
– Nissan , returns to the sporting event after seven years of absence, and in fact published a short clip to announce it.
In this edition n number 54 of the Super Bowl, a new record in the price of the commercials that will be on the air during the game, the advertising spaces were sold between $6 million and $7 million dollars for 30 seconds.
Super Bowl set to 2015 a viewership record by achieving that 114.4 million people, will tune in to the event while it is live. For halftime, whose show was starring Katy Perry, viewers increased to 118.5 million.
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