Monday 23 January confirmed that the merger between Televisa and Univision had been finalized and the name of the company would be TelevisaUnivision
. A corporate promotional announcing this transaction is circulating on social networks.
Thalía is the spokesperson for this announcement that talks about this great merger of the two most important Hispanic networks in the United States and Mexico.
The transformation of TelevisaUnivision also included the development of a large amount of original content for the next launch of the global streaming platform, investment in new advertising products in both markets, the renewal of the of programming and the execution of new distribution alliances, as well as the launch of PrendeTV AVOD in the United States, which has served as a powerful pilot program for the next streaming launch.
“The closing of our transaction marks a historic moment for our company and our industry,” said Wade Davis, CEO of TelevisaUnivision. “We are combining two iconic and market leading companies that have a great shared history and an incredible portfolio of assets. This combination will create a business unlike any other on the global media scene. Over the past year, both companies have transformed, reaching levels of financial performance and audiences not seen in years. The power and momentum of our renewed core business is truly unique and will be a springboard for the launch of our global Spanish-language streaming platform. The new trajectory of our company is supported by our new group of partners, which is well positioned to amplify the efforts of one of the best teams of world-class leaders.”
Keep reading
• This is the character of Gabriel Soto in ‘Amor Divided’, Televisa and Univision’s telenovela • This is how ‘Los Ricos Tambien Lloran’ is promoted in Mexico, the new telenovela from Televisa and Univision • Joseph Ron and Carolina Miranda start recording ‘La Mujer del Diablo’
