Photo: TelevisaUnivision / Courtesy
Univision and Televisa have merged to create the new company TelevisaUnivision. The company aims to be a leader in Spanish-language media and content in the world. TelevisaUnivision will produce and deliver premium content for its own and other platforms, while providing innovative solutions for advertisers and distributors globally.
“The closing of our transaction marks a historic moment for our company and our industry,” said Wade Davis, CEO of Televisa Univision. “We are combining two iconic and market leading companies that have a great shared history and an incredible portfolio of assets. This combination will create a business unlike any other on the global media scene. Over the last year, both companies have transformed themselves, reaching levels of financial performance and audiences not seen in years. The power and momentum of our renewed core business is truly unique and will be a springboard for the launch of our global Spanish-language streaming platform. The new trajectory of our company is supported by our new group of partners, which is well positioned to amplify the efforts of one of the best teams of world-class leaders”.
“The combination of Televisa’s content assets with Univision, the two leading media companies in the two largest Spanish-speaking markets in the world, has created a company with tremendous potential,” said Alfonso de Angoitia, Executive Chairman of the Board of Directors of TelevisaUnivision. “With our attractive financial profile and track record of innovation, TelevisaUnivision is poised to revolutionize the industry by bringing the most comprehensive Spanish-language content offering to audiences around the world”.
This transaction brings together the most compelling content and intellectual property with the most comprehensive media platforms in the world’s two largest Spanish-speaking markets. The four open television channels of Televisa, the 32 pay TV channels, the studio movie theater Videocine, the subscription video-on-demand (SVOD) service Blim TV and the Televisa brand, are combined with Univision’s assets in the United States, which include the Univision and UniMás channels, nine Spanish cable, 59 TV stations and 57 radio stations in major US Hispanic markets and its PrendeTV ad-supported streaming-on-demand (AVOD) service.
Now, TelevisaUnivision owns the world’s largest library of content and intellectual property in Spanish, and the most important factory of Spanish-language content in the entertainment industry. As a result of the combination, TelevisaUnivision reaches more than 60% of television audiences both in the United States and in Mexico. Through television, digital platforms, streaming and audio, the Company reaches more than 100 million Spanish speakers every year. days, occupying leadership positions in both markets.
In addition, the transformation of TelevisaUnivision also included the development of a large amount of original content for the upcoming launch of the global streaming platform, the investment in new advertising products in both markets, the renewal of the programming strategy and the execution of new distribution alliances, as well as the launch of PrendeTV AVOD in the United States, which has served as a powerful pilot program for the upcoming streaming launch.
As a result of these strategic efforts, both companies have experienced above-market ad revenue growth. Univision’s advertising revenue for the first nine months of 2021 increased by 32.6%, significantly exceeding the levels of 2019, while that Televisa’s advertising revenues during the same period increased by 24% year over year.
TelevisaUnivision is still on track to launch, in 2021, its previously announced unified global streaming platform, which will include a free subscription version and a premium version . The service will have the largest original content offer in Spanish in the United States and Latin America, which will include dramas, comedies, docuseries, game shows, reality shows, variety shows, movies, musical and cultural events, children’s and educational programs. , sports and special events, as well as truthful news programming.
By taking advantage of Televisa’s extensive content library, along with new original content in Spanish in development and a wide variety of collaborations with some of today’s most recognized creators, as well as other up-and-comers, this offering will be the first large-scale global streaming service developed specifically for the Spanish-speaking audience.
The creative alliances with Eugenio Derbez, Selena Gomez, Maria Dueñas, Mario Vargas Llosa and Santiago Limón were among the first announced and will strengthen which will be a truly compelling first-of-its-kind offering.
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