A year ago, a company called Pitaya had a dream: that we Latinos in the United States would have our own space on a platform not so much our own, podcast. That they tell us about what we want, and who we want.
The first step was to look for accomplices among the most beloved, talents like Ana Patricia Gámez, Jomari Goyso, Alejandra Espinoza , Giselle Blondet, Carolina Sandoval and Yordi, among others.
Some fell by the wayside, and most became the happy moment of the public, when week after week week they share a story.
One year after the dream that became an unprecedented event, We spoke with Jordi Oliveres, executive of Pitaya, who tells us what was the secret of discovering the new love of Latinos: the podcasts made for us, by ours.
-Could you imagine such a big success in such a short time?
Jordi Oliveres: We decided to create the company precisely because we saw this opportunity huge in the Latin market for podcasts. Latinos in the United States spend more hours watching TV than non-Latinos, we spend more time listening to the radio, music, on social networks, but in podcasts we were behind in consumption compared to the general population, and surveys They pointed out that this delay was due to the fact that Latinos did not know how to find podcasts, that they did not have to talk about the topics that interest us.
-What do you think is the secret of a podcast? Because a podcast catches you only when you discover it…
Jordi Oliveres: It is the one that they can listen while you do other activities, so if you have to spend a lot of time in the car going to work, when you go to the gym, when you clean the house… It’s not like a movie or a Youtube video that you have to be doing that specifically. And on the other hand, people say that they feel that a very strong and very personal connection is created with the podcast host… Have you seen Ana Patricia Gámez in the TV and you love what you see, but you don’t feel that you know her as if she were your friend, and in the personal podcast that tells about her life, people describe it as being at the table with a friend more, I think it is that intimacy, that closeness and that connection that only a podcast can give you because other media do not give it to you.
-Your podcasts are made only with talents Was that the goal of success?
Jordi Oliveres : Definitely, because I think going back to the topic that we Latinos used to say that there were no podcasts that spoke to our interests, and that many of us also didn’t know how to find a podcast, our idea was: Let’s look for the talent that we know is very loved by the community, who talks about topics that interest the community that is, on their social networks, on TV, on the radio, because they all have a presence in several different media. Let’s also take the opportunity to look for figures who have millions of followers on their networks, and who through the networks can tell people, “Maybe I’ve never listened to a podcast, but it’s an incredible experience, it’s worth it.” It’s a pity that they listen to my podcasts”.
-What is the kitchen of a Pitaya podcast like?
Jordi Oliveres: Part of the challenge was to find a concept for the podcasts that would interest the public, that is, it could not only be the podcast of a person talking for half an hour about whatever, you have to focus on something that is interesting, entertaining, so each podcast has a producer, who works with the talent… Something very interesting about the podcast is that you can also get feedback from the public very quickly.
-What do people tell you?
Jordi Oliveres: That they feel this new connection and this more intimate relationship with the Hosts, that they are getting to know them. It works very well when they use the platform to talk about some personal topic, the topic more in depth. For example, once Ana Patricia talked about her relationship with her husband, and how she met him and her husband was passing through the room and invited him to sit down for 5 minutes and that podcast was a immense success, because people had never heard of it.
-What have you discovered in this process of your talents?
Jordi Oliveres: It never ceases to amaze us how professional, flexible, responsible and open that they are in this work… They reveal things about the podcasts that they don’t tell anyone. Jomari spoke with her mother on the l podcast about how it was for her mother not to find out that Jomari was going to have surgery until she saw it on her social networks . Ale Espinoza talked about why he was in the hospital… I was impressed by how open they are and how they really want to connect with their audience.
-They have already achieved success, have they? what’s next now that the public knows them?
Jordi Oliveres: We’re starting, this was the first year of coming out All in all, to say that there are already podcasts for Latinos in the United States, we are here and that there is clearly a great appetite, not only from the public but also from brands, sponsors have joined that had never been announced in a podcast for Latinos before, that trend is going to continue, I would tell you that we are happy with what we have achieved, but that it is hardly the beginning.
–As a company, what is the message you seek to give to Latinos with this platform?
Jordi Oliveres: That we know that the content is made by people from the community for the community, and that we understand the incredible diversity, that Latinos are not one thing, we come from many different places. rent. We all have different stories, interests and that is why we have a wide variety of content, and more and more, that in the Pitaya podcast you will find that there are many options that will speak to you to you and a topic that interests you, and but the most important thing is that the content is always authentic, that it represents the diversity of our community itself.
‘Ana Patricia Sin Filters’, ‘Between Sisters with Alejandra Espinoza and Damaris Jiménez’, ‘Tell me Everything with Carolina Sandoval’, ‘Sin Rodeo with Jomari Goyso’, ‘De Todo un Mucho with Yordi Rosado and Martha Higareda’, are some of the podcasts of your favorite artists.
SEE WHAT CAROLINA SANDOVAL TOLD US ABOUT HER PODCAST:
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