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Walmart shows interest in entering the cryptocurrency and metaverse business

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By: Real America News Updated 17 Jan 2022, 18: 15 pm EST

Walmart has shown interest in creating a cryptocurrency and selling virtual goods in several trademark applications recently submitted to the United States Patent Office, as reported by CNBC.

The retail giant At the end of December, it delivered almost a dozen petitions to the regulator in which it hints at its intention to launch a digital currency and a collection of NFT assets, in addition to producing and selling goods such as appliances, clothing, toys or personal care products.

If the petition is approved, Walmart would join a growing list of companies preparing to operate in the metaverse, including Facebook, which has changed its name to Meta for that reason; fashion sector retailers such as Nike or GAP, or the entertainment giant Disney.

According to EFE, Walmart avoided commenting on this possibility in a statement to media, in which he said he is always “exploring how emerging technologies can shape future shopping experiences” and stressed that he “routinely” makes trademark requests to continue with his “innovation”.

Walmart is the largest employer in the private sector in the United States and since the start of the Covid pandemic-30 has seen its e-commerce business grow strongly, according to its latest quarterly results, from last November, it has increased its sales in the country by 87% compared to two years ago.

The retail giant has tried by all means necessary to modernize its services in order to be at the forefront of the market, which has increased noticeably in the digital world, therefore it is not surprising that he wants to expand his universes to cryptocurrency and the metaverse .

Regardless of what the Patent Office rules, Walmart’s expansion plans are not stopping, since at the beginning of January they announced that they are betting on improving their delivery service InHome, with which the retail giant will expand the availability of 6 million to 30 million homes.

InHome is a system that allows Walmart employees to use cameras to document the delivery process of products to collect returns, even when the customer is not present.

On the other hand, it is expected that this year it will consolidate in the electronic market, a fundamental area for retail companies throughout the country .

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