No one can deny that TikTok is the social network of the moment with more than XXX daily active users. This success has led some of the figures and influencers that have emerged on this platform to generate income well above the average worker.
According to data published by Forbes magazine, some tiktokers are generating millions of dollars thanks to their publications and the advertisements they make through their accounts .
Among the reasons for this success is that Some of them have managed to create successful clothing brands based on their personal image and the large number of followers willing to buy their products.
A sample of this are the D’Amelio sisters, Charli and Dixie, they are two of the content creators with the greatest reach within the platform with more than 133 million followers . This has allowed them to rank as the stars that generated the most money in 2021 with an income of $ 27. 5 million , according to Forbes.
The money comes so much from what is generated directly through TikTok, as well as the product promotions they have made and the sales registered by the clothing line that both launched to the market.
The earnings of these young women exceed the income reported by some of the most influential CEOs in the world. business world in the United States. It is estimated that the average pay of managers who are part of the companies grouped in the S&P 500 may be in the order of $ 13. 4 million .
Among CEOs outperformed For the D’Amelio sisters are: Darren Woods CEO of Exxon Mobil which reported $ 15. 6 million in 2020, Kevin Johnson of Starbucks ($ 14. 7 million), Ed Bastian of Delta Airlines ($ 13. 1 million) and Chris Kempczinski of McDonald’s ($ 10. 8 million).
Promotions
One of the biggest sources of income for celebrities from social networks is the promotions of products and brands through post where the stars recommend trying them. In the case of Charli and Dixie D’Amelio this type of publication can generate earnings of up to $ 500, 000 dollars for each post uploaded to their social networks .
However, in the case of other less famous content creators, the average amount they can charge is estimated to be between $ 100 , 000 and $ 250 depending of the brand and the type of content.
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