Photo: Justin Sullivan / Getty Images
For: Real America News
Monday, November 4
Americans spend $204 billion in the 2021 holiday season
Adobe Digital Economy Index revealed that Americans spent more than $204, million dollars online during the holiday season 2022, setting a record, despite supply chain issues coupled with high inflation.
According to the company, a record $ was spent ,500 million dollars between 1 November and December 31, which represents a increase of 8.6% compared to the same period last year.
Adobe Digital Insights Principal Analyst Vivek Pandya told the network FOX that the growth of almost 9% “is in line with what we expected”.
“The covid pandemic had created a sea change in online spending that might have been hard to beat, but even before the holiday season, we were seeing the impacts of changes in consumer behavior,” he said.
Adobe indicated that consumers spread their purchases rather than limiting them to major shopping holidays, such as Cyber Monday or Black Friday.
Before Thanksgiving, from 1 to 24 November, spending grew by 19.2% compared to the same period of 2020.
But the report detailed that spending decreased by 1.4% during the week of Cyber Monday, this comprised a period of five days between the Day Thanksgiving and Cyber Monday, compared to last year.
The weeks after Cyber Monday, between 25 November and 31 in December, online spending increased 5.6% compared to 2020.
In general, around 38 days from this Christmas season they exceeded $3, millions of dollars in daily expenses , marking another record, according to data from Adobe. In 25 days they reached this mark.
Adobe noted that the figures underscore that “demand for online shopping was not deterred by persistent supply chain challenges, as that retailers are facing congested ports, loading delays, and overseas manufacturing disruptions.”
Buyers found a way to get purchases even with more than 6,000 Millions of online out-of-stock messages this holiday season . That’s an increase of 253% over the holiday season of 2019 and an increase of 10% with respect to 2020, based on data.
In addition to out-of-stock messages, discounts were also lower across all major categories. Electronic products saw discounts of about 8% compared to 21% in 2020.
Discounts for computers dropped by 10% this season compared to 22% in 2020 and appliances are down just 4% compared to 14% in 2020.
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