Amazon’s Whole Foods consumers are turning their backs on the brand after the new delivery fee came into force that has a cost of $ 9. 95 dollars . Orders have fallen in the wake of the increase, The Post reported.
The company used to offer free delivery to Amazon Prime customers, but the new fee has prompted some of the brand’s consumers to go shopping, leaving home deliveries aside , Whole employees told the media Foods.
Additionally, an employee added that the number of hourly deliveries at a New York store had plummeted from 185 to 40 since the rate was introduced on 25 October.
For his part, Brian McGuigan, spokesman for Whole Foods, reported that these figures were not very precise, but according to The post, did not give information on the number of deliveries per hour nor would it say if deliveries were affected by the new rate.
Regardless of what is said, Whole Foods has fewer orders for delivery, according to Strategic Research Group retail consultant Burt Flickinger, who tracks sales and foot traffic trends.
“ Whole Foods deliveries are down significantly , ”he said, because the store already has the highest prices in the industry and now also has a higher delivery charge.
This situation has had an impact on consumers being able to contemplate other options in the market. For example, Instacart Express offers unlimited free delivery on orders of $ 35 dollars or more for customers paying an annual fee of $ 100 dollars.
Additionally, a retail giant like Walmart also offers free delivery on orders for amounts of $ 35 dollars or more for members paying a fee of $ 98 dollars for their Walmart + service.
Whole Foods, meanwhile, now charges the $ 9 shipping fee. 95 dollars regardless of the order amount , this includes Amazon Prime members, who have already paid more than $ 119 dollars annually for various benefits, which previously included free delivery on Whole Foods orders for purchases of $ 35 dollars or more.
Although there are several options s in the market that can capture customers who are unhappy with Amazon’s grocery store, according to The Post, Whole Foods reported that increased the delivery fee instead of increasing product prices .
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