Photo: Yuichi Yamazaki / Getty Images
Friday, September 20
KFC: Japan's Delicious Fried Chicken Christmas Gift
Giving away fried chicken in Japan during Christmas might seem like a joke, but it’s not. Sales exceed those of a normal day and the company accepts pre-orders from customers for their Christmas dinner.
It is estimated that 3.6 million Japanese families give away fried chicken from the chain of KFC fast food at Christmas , following a tradition that dates back to 1974, four years after the chain opened its first store in Japan.
According to KFC tradition began after staff at the company’s first local heard foreign customers complain about the absence of turkey , which left them no choice but to substitute one bird for another.
This ended up inspiring a marketing campaign called Kentucky for Christmas , which has since evolved into an elaborate national campaign that includes figures of Colonel Sanders dressed as Santa Claus and menu items that are sold exclusively for Christmas, as a premium roast chicken quality.
Daily sales at some KFC restaurants They may be 10 times higher than usual during the Christmas period .
KFC Japan begins to announce and accept Christmas orders in advance for its special menu from the end of October, according to information from the press department
The idea was so successful that the manager who came up with this plan for the Christmas season became the president and CEO of KFC Japan from 1984 to 2002.
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