TikTok Kitchen: the social network will open a chain of restaurants in the United States

Photo: Robin Stickel / Pexels

TikTok to Launch a Network of Home Delivery-Only Restaurants Across the United States next 2022 and it will be called TikTok Kitchen .

The social network partnered with Virtual Dining Concepts , company that reported will be from March when the first locations are in operation.

The news of TikTok’s foray into the food business seemed only a matter of time as viral recipes on the web became the most sought after. In the 2021, the Pasta TikTok recipe was placed as number one on Google’s annual trend list.

The TikTok Kitchen menu will be based on app’s most viral food trends including baked feta pasta, pasta chips, burgers, and corn ribs are also planned.

Which means that now you can try the dishes of the most viral recipes, without having to make them at home; They will be prepared by professional chefs.

TikTok Kitchen will modify the menu quarterly with new dishes that have started to go viral. It is still unknown if TikTok will make some popular dishes, such as baked feta pasta, permanently on the menu.

The plan with TikTok Kitchen is a start with 300 locations across States United before expanding to 1, 000 by the end of 2022 , Virtual Dining Concepts co-founder Robbie Earl told Bloomberg.

Virtual Dining Concepts runs multiple restaurants delivery-only ghosts and has experience driving food businesses with content creators. As happened with YouTube star Mr. Beast (Jimmy Donaldson) and fast food chain Mr. Beast Burger.

Among the restaurants With whom TikTok Kitchen will operate are Earl’s national chains, including Buca di Beppo and Bertucci’s. GrubHub will be the primary delivery partner.

Virtual Dining Concepts is also receiving inquiries from others restaurants that are interested in participating in the idea. Restaurants can make extra daily profit by using their existing equipment and staff to operate this delivery-only brand.

TikTok said the profits from the sales from TikTok Kitchen will go both to support the creators who inspired the menu item and to encourage and help other creators to express themselves on the platform.

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