BMW has announced that it will hold the 50 Anniversary of its Motorsports division with a large number of color options and a new badge that will be available on various models from March 2022. According to the official statement of the brand, it is about 50 new paint finishes that will include Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red or Frozen Marina Bay Blue, colors that have had historical significance for the brand and that revive this half-century history.
Regarding the new insignia, the brand has returned to the origins of this division to give it a retro feel inspired by the logo that was used for the first time in 1973 , which was not only composed of representative initials but of three basic colors: blue, red and violet. For BMW, blue is the defining color of the brand, while red represents the world of racing. The presence of violet describes the link between both worlds.
“ With the classic ‘BMW Motorsport’ emblem, we would like to share our joy for the anniversary of BMW M GmbH with fans of the brand ”, says Franciscus van Meel, Chairman of the Management Board of BMW M GmbH . “We have a great year ahead of us, to be celebrated with unique product highlights and exciting performances. The M has long been considered the strongest letter in the world, and in our company’s anniversary year it is stronger than ever. ”
Both the color options and the logo will be available for those customers who opt for the the BMW M line or for those who want a BMW equipped with the M Sport package . Orders for these customizations will open in January 2022 with deliveries in March of the same year. With the launch of these new options, BMW also hopes to participate in several events: the Concorso d’Eleganza Villa d’Este on Lake Como in northern Italy, followed by the Goodwood Festival of Speed in Great Britain and the Concours d’Elegance in Pebble Beach, California.
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