Staples Center renamed: to be renamed Crypto.com Arena following reported $ 700 million settlement
The Staples Center, in downtown Los Angeles, is about to change its name.
Photo: Sean M. Haffey / Getty Images
The Staples Center in Los Angeles , one of the most famous arenas , busy and lucrative of the world, changes its name. From Christmas Day it will be called Crypto.com Arena.
AEG, the global entertainment giant and owner of and around the arena in an area known as LA Live, made the announcement Tuesday night, stating that the deal with Crypto.com is by 20 years.
According to the Los Angeles Times , the agreement is for $ 700 million dollars , a sum considered one of the highest – if not the highest – in history in naming agreements for sports and entertainment venues.
The new name and logos inside the arena will be revealed on 25 from December, within the framework of the game between the Lakers and the Brooklyn Nets. The exterior signs will be replaced later.
In addition to being the home of the Lakers, the Staples Center is the home of the NHL Kings and the WNBA Sparks. The Clippers also play their home games in the arena, but they will move in once their new home is built in Inglewood.
Of course , sports are only part of the arena activities. The other is concerts and other entertainment events, as the Staples Center has hosted awards ceremonies, mainly the Grammys, and special events such as the posthumous ceremony to Kobe Bryant and years before to Michael Jackson.
Crypto.com takes an important strategic step
While for visitors to the arena located on Calle Figueroa, very close to the highway 110, it will be strange not to tell Staples Center to the building opened in 1999 to start changing the face of the city center , for the cryptocurrency industry
the agreement represents one of its most important steps. Crypto.com is one of its main players.
“We are excited about our partnership with AEG and investing in this city for the long term, starting with the Crypto.com Arena in the heart of downtown (Los Angeles), ”he said in a statement Kris Marszalek, co-founder and CEO of Crypto.com .
“And using our platform in creative new ways for cryptocurrencies to power the future of world-class sports, entertainment and entertainment. technology for fans in LA and around the world. ”
Crypto.com, a platform that was recently launched in a campaign with the actor Matt Damon , was founded in 2016 and features 10 millions of customers around the world through an app and other products.
