Although Saúl “Canelo” Álvarez lives the best moment in his history as a boxer, and that consequently , has a large number of followers, is not the one that generates the most sales through PPV .
The American brothers Logan and Jake Paul are the boxers who receive the most earnings from Pay Per View (PPV) sales, and it is that they have managed to bring the audience they have on YouTube to the transmissions of the fights.
This represents a new phenomenon in world boxing, because although these young people are just novices in the sport, on social networks they have millions of followers.
The one who receives the most earnings is Jake Paul, who apparently is the one with the most talent in the ring. This young man managed to exceed one million sales in his fights against Nate Robinson and Ben Askren. In the last one he reached one and a half million sales.
For his part, Logan Paul was served by the fight against Floyd Mayweather to achieve a million homes connected to the transmission.
In the fight against Caleb Plant, Canelo Álvarez reached 800 thousand sales , a quite respectable figure, but that does not reach what the youtubers brothers have achieved.
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