To William Cordero, the theft of his juice box at the beginning of the pandemic, in April 2020, it did not make him lose faith; and a year and three months later, at the end of August, he reopened his small business for the sale of natural juices, in a much larger and larger mobile unit.
“It’s called The Juice Market ; and we are open from Thursday to Monday on Montana and Ocean avenues in Santa Monica “, said this Puerto Rican, who has lived in Los Angeles for 7 years.
” There where I settled is a partially tourist, but my intention is to attract the community, not only tourists ”, he says.
Unlike its previous juice business, in The Juice Market says they have redesigned the menu with 4 types of organic juices.
“We have another system for extracting the juice. We offer fruit juices such as pineapple, green apple, lemon combined with vegetables such as beets, carrots, pickles, ginger and mint ”.
He clarifies that everything is natural, and he cannot complain because he says that people have responded very well. “The concept of natural juices goes very well with the mentality of this area that wants to consume healthier and more natural.”
Before dedicating himself to the sale of natural juices, William earned the life as a restaurant manager, but just when he dared to launch his own business, a month and a half later, the covid pandemic broke out – 19.
“First we were closed and then they stole my lunch box”.
So his first business had a very short life.
However, the Puerto Rican entrepreneur did not let the theft of his main work tool also steal his dream. “I did not give up. This project became personal; and with the support of close friends and part of my family, I am back with a concept of healthy juices. ”
To settle on the streets of the city of Santa Monica, said that he had to get a permit from the city and health.
“We have only a few weeks to open. That creates uncertainty; but at the same time, I am very optimistic to be successful. ”
She invited the community to try her juices. “ We do this with love because it is a very good concept. Come try them out and support small businesses. We are the engine of the economy and it is very important that they give us the opportunity ”.
Few know of the effort that There is behind a lunch box like The Juice Market . “I live in Koreatown and I have to go to downtown Los Angeles every day to store my lunch box there, and every morning, return for it to bring it to Santa Monica. “There is a lot of logistics to set up our business.”
He specified that Monday, Thursday and Friday it opens at 11 in the morning, and on Saturdays and Sundays at 9 in the morning.
“We close until evening falls and the sun goes down, about 7 in the afternoon.”
Her dream, in addition to making her juice business prosper, is to participate in private events where she can sell her juices.
For now, for the 23 will be at the Los Angeles Vegandale Festival, which will be held at Los Angeles State Historic Park.