Ford has suspended online reservations for its Bronco , according to Car & Driver. The company, which has been registering an incredible interest in this vehicle since its launch , already has 190, 000 Bookings that were made through their website with the usual refundable deposit of $ 100 dollars that manufacturers tend to set right after presenting a new model. However, the reason for the suspension is not the number of requests made through this channel, but the shortage of parts that has been affecting the entire automotive industry since the pandemic began due to COVID – 19 .
In the specific case of Ford, this shortage has hit on two fronts: semiconductor chips, a small piece that represents the most precious asset for companies today, and hard roofs, an essential accessory for one of the versions of this SUV that stands out for its incredible design, which has been awarded internationally for its versatility.
Despite what e the suspension of reservations is already a fact, the company has stated that it will not be permanent , but temporary and that they will be available again as of October. According to Car & Driver, the official site now invites customers interested in this vehicle to contact local dealers so that they can have more information on waiting periods, which can be between six months and a year, due to the incredible demand for this SUV.
A few weeks ago, the shortage of semiconductor chips led Ford to suspend production of the Bronco 2021, at least until they replenish their reserves of this material which, despite being very small, has caused great problems lag between manufacturers . Although these reservations, which have been made online, many times do not represent real orders, the company must take provisions to be able to face the demand of its customers, a demand that will surely skyrocket at the end of this year and the beginning of the next with the start of production of the Bronco 2022.
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