Photo: Dimitrios Kambouris / Getty Images
PacSun announced his collaboration with A $ AP Rocky . The brand used its social networks to publicize the launch of the long-awaited collection with Vans and Russell Athletic, which is in charge of the famous rapper.
The also producer of 32 years is excited about this new collection under the ASAP Worldwide label with Vans and Russell Athletic . “This job is special to me because it combines my roots and some of the most respected brands in the sportswear world,” Rocky said in an interview about the launch.
“ Together with PacSun, we will launch several limited edition collections that are both nostalgic and avant-garde , ”he said.
For its part, the PacSun co-CEO Alfred Chang was enthusiastic about collaborating with the artist . “We are delighted to continue our partnership with Rocky on this new project. He is the perfect combination of haute couture and urban appeal. ”
The Vans collection features two new versions of Old Skool footwear, one made on black and the other with white leather. As well as the new PacSun logo, flames are also present. Parts will cost $ 100 dollars each pair.
On the other hand , Russell Athletic’s collection consists of four iconic styles of the brand that will be seen in its different garments, consisting of shirts, shorts, hoodies, baggy pants and pieces of wool. Rocky also added a fresh new skull print.
The collection’s color palette includes black, white, bright blue, yellow and green, in addition to presenting stitch details that highlight the collection.
To celebrate the launch, PacSun will release an exclusive short directed by Aisultan Seitov and Rocky . The small film will include an unreleased song by the rapper and was recorded in Beverly Hills, incorporating a young cast to tell the story of some children who celebrate life through the skate. The campaign was also accompanied by a box-shaped truck from PacSun.
Thus, A $ AP Rocky became the new guest artistic director of PacSun . Some articles of this collaboration can already be found on the official website
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