Photo: OLIVIER DOULIERY / AFP / Getty Images
The streaming giant Netflix not only thinks about making better original productions to offer them to its consumers, but now, it seeks to expand its offer more to the field of video games, niche in which, until now, it has not been its turn .
According to the Fox network, for this, Netflix announced the incorporation of Mike Verdu, who from now on will be its vice president of game development. Verdu was most recently vice president of Facebook content for Facebook Reality Labs.
Mike Verdu oversaw a studio of virtual reality games and teams that brought games and other apps to your Oculus VR headset. Additionally, was the head of mobile games at EA and held leadership positions at various game developers, including Kabam. and Zynga.
Fox reported that Mike Verdu another of the functions of the new executive will be to report his progress and activities to Netflix’s director of operations and director of product, Greg Peters. The streaming service plans to add games next year, according to the report .
It has long transpired that Netflix has been in the crosshairs of gaming for years. The company even tried to make interactive content with some movies like Black Mirror: Bandersnatch, which allowed the viewer holding a remote control or a game controller to make decisions for the protagonist.
Last April, Netflix announced that it had seen revenue growth of 24% year over year at $ 7. 16 billion in your first quarter earnings report. However, the company also did not reach its projection of 6 million new subscribers with only 4 million in the quarter.
Probably, with the arrival of more competitors Netflix seeks to expand its business model and offer so that it does not lose subscribers and with them retain those you already have, but also attract new audiences, who are very interested in video games, especially those under 26 years.
The company will probably surprise this niche audience next year, for now Mike Verdu must finalize the project, which is expected to be of a high quality as the series produced by the streaming firm have been.
Also It may interest you: Report reveals that in 2020 online scams accounted for $ 4.2 billion stolen
Subway will promote its new menu by Tom Brady and Stephen Curry