McDonald's To Launch Its First Loyalty Program On July 8: The Gifts You Can Get

The burger chain is launching a new rewards program. Here we explain how to get a free hamburger or McChicken if it is available in your area

Photo: GEOFF ROBINS / AFP / Getty Images

McDonald’s will launch its new rewards program called My McDonald’s Rewards on July 8 . Customers who join the loyalty program will get a free McChicken, cheeseburger or ice cream vanilla after their first purchase and will accumulate points in the

My McDonald’s Reward will replace My McCafe Rewards, the previous customer loyalty program. Customers who already had points will be able to keep them .

When using the app to order food or scan in restaurants, you can accumulate points on your purchases that you can exchange for free menu items . Each dollar spent equals 100 points. Once you reach 1, 500 points (about $ 20 dollars in purchases), you can redeem a free item.

To start accumulating points and redeem free items, you will have to download the McDonald’s application and create an account, which also includes a free fries reward .

The fast food restaurant chain has been a of the companies that boosted their sales during the first quarter of the year thanks to the distribution of stimulus checks among United States taxpayers. However, the impact of check money on consumers’ pockets will not last in the long run. term so companies seek strategies to be present among consumers.

Why rewards programs are used

Rewards programs have become something almost essential for fast food chains attract and keep their customers as they encourage more visits to restaurants and provide companies with valuable customer data .

Popeyes just launched a program that offers some freebies just for signing up. Starbucks has a very popular app among your customers.

Only the loyalty program of Chipotle account more than 20 million members within two years of its launch .

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