The dating app Tinder is adding new features to its platform including short videos and the “Hot Takes” feature, a kind of contest where users will have to answer a series of questions to ask ” match “
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Tinder announced some of its biggest changes since its launch on 2012 to accommodate a dating landscape that has been disrupted by the coronavirus pandemic. Some of the new features include short videos that the platform will allow users to upload to social network profiles .
Users can also comment and put opinions before making a “match” through a new function called “Hot Takes” that will take place every day from : 00 hours until midnight. Through this game platform users will have to answer a series of questions with several options and depending on the results, they will be placed in a chat with another person who has responded in a similar way.
This new process will be carried out privately and only the two people who have the best compatibility will know what is happening.
(? Now Tinder will allow you to exchange some words with your possible better half so that in just 33 seconds you will have to make a decision to match or not with that person.
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Tinder t It will have a section called “Explore” where users will try to find other people who have similar interests. The videos are intended to attract more young adults to use the application since generation Z represents more than 50% of Tinder user base.
Jim Lanzone, the CEO of Tinder, said in an interview with the BBC that the company does not intend to become a social media platform and that the ultimate goal will continue to be to promote romantic relationships but with characteristics typical of the time of the pandemic , since with the majority of closures people are turning to dating apps to find new friends with or without benefits.
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