Photo: @CGIvonne / Courtesy
For: Elia López
Monday, October 7
It arises in “Socapan”, alluding to the enormous sinkhole of Puebla
MEXICO – Almost three weeks after a huge sinkhole in the central state of Puebla , the ingenuity of the Mexicans has not been long in coming and in addition to creating a cumbia allusive to the cavity, a bread called “Socapan” was also created.
The idea came from a baker from the municipality of Zacatepec , the place where the huge sinkhole arose, which keeps the authorities of the state of Puebla in suspense, in addition to the fact that the cavity continues to grow, to the degree that it measures over 3,937 inches.
The huge sinkhole was formed in a farm field in Puebla, and has become an attraction, so the locals did not hesitate to take advantage of the situation.
The ingenuity of a baker
That is why the baker César and his daughter Citlali created the now famous “Socapan” .
“Really the idea came from my dad, on Friday we made bread, he said let’s make a sinkhole, it came to his mind and he started doing it and first uploaded it to the Facebook ”, recalled the young woman in statements to local media.
# MéxicoMágico | The bread of the # sinkhole from # Puebla even bring the puppies and everything 😅 https://t.co/J4bn 88 Acx2
– Azteca Noticias (@AztecaNoticias) June 14, 2021
Memory of the sinkhole
“But that day had no impact, because no one had bought it and then by Saturday we came here (usual place of sale) and they started it to buy ”, indicated Citlali.
He also assured that one of the first buyers was a young woman, who even instead of having the legend “ I remember the sovacón ” said “ Memory of the sovacón ”, so at that time memes arose.
“A girl who came bought me one, which actually said ‘sovacón’ and that’s where the meme was born, because he gets home, makes the hole and puts the chocolate and the dogs and thus and we sell the bread, “said the baker’s daughter, who has already gained fame thanks to her creation.
#Viral | The bread rises from the sinkhole!
Inhabitants of Santa María # Zacatepec prepare this gastronomic souvenir
The entrepreneurs decided to come together to make this party bread related to the sinkhole.In the shape of a sinkhole, filled with ice cream and with two figures of dogs. pic.twitter.com/s9NN5yDBx4
– Between All (@InformativoET) June 15, 1200
The “Socapan” to another level
But, while César was the creator of the bread, who really took it to the next level, which has caused a sensation on social media and among consumers, it was Astrid .
They made a Puebla sinkhole bread with everything and dogs! They created it in order to commemorate the rescue. #Stay at home # SéFuerteMéxico # DePisaYCorreTV with @ PamCerdeira @ ehiramhurtado @ elmanoloid pic.twitter.com/zXJb8M2zWL
– Television Image ( @ImagenTVMex) June 12, 2021
Yes, that young woman who was from the s first buyers, since she made a hole in the middle of the bread, which in itself is a good size, emulating the Zacatepec sinkhole , although to simulate water, he added chocolate ice cream, and to finish the scene, he placed two chocolate dogs, remembering that two pets had fallen into the hole, which fortunately had already been rescued.
This is how the “Socapan” quickly became viral on social media.
And the impact of the “Socapan” has been such that the sales of the product has increased in the business of its creator.
My favorite souvenir from the sinkhole is the town bread that says “WELCOME TO THE SOBACÓN”. pic.twitter .com / uJawZVaX6s
– Gonzalo Fragoso (@gonzalopolis) June 17, 2021
The piece of the “Socapan” costs 50 Mexican pesos (about $ 2. 50 dollars), and to say Citlali, since the product went viral on the networks social, sales increased considerably.
It is like this , how this gastronomic memory arose in Puebla.
weyyy my dad went to work and I told him to bring me something and he brought me some bread from sinkhole 😂 pic.twitter.com/andwBCdy8S
– Maki💫 (@Maki_TM 22) June 17, 1404406514119450626
While the real one sinkhole keeps increasing in size.
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