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Singer Selena Gomez has once again lashed out in very harsh terms against those inflexible canons of beauty that, coming from the entertainment industry and the fashion industry, place so much pressure on young boys and girls to fit into what is considered physically acceptable.
The former star of Disney is convinced that The time has come to “eliminate” those “impossible” standards that, among other things, accentuate the self-esteem problems of countless adolescents and the most vulnerable young people: from that mentality its brand was born a little over a year ago of beauty products “Rare Beauty” , linked to the almost simultaneous publication of his vindictive album Rare .
“Society is constantly telling us that we are not enough. So I wanted to found a brand that questions those principles and eliminates that excess pressure, that starts a constructive debate on the subject ”, has declared the American singer, in conversation with the magazine Stellar , on his successful foray into the cosmetics business.
Taking into account the importance that, for several years now, has been attached to mental health and to those techniques and tools that are most effective to combat psychological disorders, not surprisingly, Selena Gomez has conceived “Rare Beauty” and its beauty items from an approach closely related to the need to invest in the integral well-being of people .
This same philosophy also applies to the work environment of your company: “At ‘Rare Beauty’ we organize weekends to detoxify and encourage each other when it comes to disconnecting for weekend ”, he pointed out in the same interview.
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