Photo: Otto Greule Jr / Getty Images
Skittles launches a limited edition candy without the iconic rainbow design to commemorate himself. Pride Month .
The packaging of the Skittles candy brand abandoned its iconic rainbow to replace it with a limited edition of colorless packages supporting GLAAD , the world’s leading LGBTQ + media advocacy group.
“That Skittles renounces their rainbow means a lot more than just removing the colors from our packages and we are excited to use our platform platform visibility of the LGBTQ + community . Mars Wrigley North America Marketing Department.
During June Skittles will donate $ 1 to GLAAD for each package d e the special Skittles Pride Packs that are purchased , with which you can deliver up to a maximum of $ 100, 000 Dollars. Pride Packs contain the original five fruit flavors: Strawberry, Orange, Grape, Green Apple and Lemon and are available at Walmart and Target from mid-May, as well as at Kroger, Albertson’s and other select stores.
Packages are Available in 4-ounce size containers with a retail price of $ 1. at $ 1. 99 dollars and in resealable packages of 15. 6 ounces with a retail price of $ 3. 29 at $ 3. 99 Dollars.
During PRIDE only # OneRainbow matte rs. That’s why we are giving up our rainbow to support the LGBTQ + community! For every SKITTLES Pride Pack sold we are donating $ 1 to @ glaad . Available on https://t.co/jTsyxKA 78 X , https://t.co/BshkcR4IeR , & other retailers nationally soon! pic.twitter.com/3zWoSSQmRq
– SKITTLES (@Skittles) May 6, 136143233
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“Skittles is passionate about advocating for the LGBTQ + community, so We have chosen to bring back the Skittles Pride Packs as a symbol of our efforts and community support . With the return of the Skittles Pride Packs, we emphasize our commitment not only to being a great workplace, where all workers can feel seen and accepted, but also our commitment to the people of our communities as we continue to shape a world connected, supportive and festive, ”Long said.
Proceeds from Skittles Pride Packs will help support GLAAD’s work and culture change programs to work through the media to combat LGBTQ + discrimination.
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