Wednesday, October 23

HBO Max launches cheaper streaming service with ad option


This streaming platform service gives viewers the opportunity to access its immense catalog for a lower price in exchange for accepting advertising

HBO Max lanza servicio de streaming más barato con la opción de anuncios
HBO Max comes with everything to compete with other streaming platforms and its price is just one of the strategies.

Photo: Presley Ann / Getty Images

Marymar Alvarez

HBO Max continues to gain ground in the streaming war. Starting today, users will be able to obtain the premium experience in a more accessible way with the Launch of the new ad-supported subscription level.

The launch of HBO Max gives its consumers the flexibility to choose between the standard subscription option, which does not contain advertising, at a price of $ 14. 99 dollars per month or opt for subscription with ads for $ 9. 99.

The platform also offers its new and returning subscribers the option paid r in advance and save more than 15%; the subscription per year with advertising is $ 99. 99 dollars and the subscription per year without ads is $ 149. 100 dollars.

About this new modality, an executive of the company assured that advertising is a proven way to reduce the cost of the great entertainment option they offer, and this allows reaching a wider audience.

Both subscription levels of the platform HBO Max will offer access to the company’s original programming. The streaming service’s catalog is made up of content from major brands in the entertainment industry such as Warner Bros. DC, HBO, Cartoon Network and Turner Classic.

This week the company announced the arrival of HBO Max to Mexico and Latin America debut that is scheduled to the next 29 of June. Among the most anticipated releases by Latin American fans is the special episode of the reunion of Friends Y the horror movie The Conjuring 3 which will hit both theaters and the small screen on June 4.

HBO Max was released on 27 May 2020 and has since attracted the attention of a large number of people. At the end of last year it announced that it had registered 4.1 million subscriptions and they are projected to reach between 50 Y 55 million customers in the United States for 2025.

This figure, although large, is overshadowed by the 10 million subscribers that Disney + obtained during its first 24 launch hours and reached 26. 5 million in the first three months. Currently the streaming platform of the mouse company has more than 55 million subscribers.

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