Monday, October 21

Command Shift, the initiative of technology companies boosts employment for Latina women in the United States


Command Shift has the sole purpose of bringing more Latina, African-American and female representatives of color to the lucrative technology with strategic alliances with companies such as Amazon Web Services

Command Shift, la iniciativa de las empresas de tecnología impulsan el empleo para las mujeres latinas en Estados Unidos
The pandemic left the Latina women with greater economic vulnerability, the proposed initiative is to prepare this sector of citizens to have jobs that allow them to live with good salaries.

Photo: Mariela Lombard / Archive / El Diario NY

Luis Diaz

The pandemic showed that the precarious life of a large number of Americans is a reality, especially for those who belong to the African American, Asian and Latino communities, which have been the most affected economically. Within these ethnic groups, women are the most vulnerable .

The Latino community throughout the country has suffered the economic ravages of the pandemic, as a large number of members of this ethnic group dedicated themselves to work in the service industries, restaurants, retail stores, which collapsed with the spread of Covid – 19.

Although it is already happening an economic recovery in these sectors of the production chain, not all those who lost their jobs last year will be able to return to the world labor in the immediate future and a large number of women are gradually running out of options.

For this reason and thinking of Latina women, the NPower organization announced that will work for companies to train citizens of this ethnic group, thus as well as supporting low-income women of color to gain employment in the technology industry its scope and development in the population .

NPower indicated that work has been done to launch a coalition called Command Shift with the sole purpose of achieving more Latino, African-American and black female representatives in the lucrative technology industry, which has a important weight in the US economy

The organization announced that, for now, they have the support of companies such as Citi, Amazon Web Services, Comcast NBCUniversal and Guardian Life to help empower women with the aim that they access the technology industry and have the necessary tools to access a well-paid livelihood .

To carry out this project, the Citi Foundation, in its founding role of Command Shift, has a budget of $ 20 million, which will aim to accelerate the process of training women in technological issues, where they will work hand in hand with Amazon Web Services, Comcast NBCUniversal, Guardian Life and World.

This effort that the organization is making in collaboration with these companies forming Command Shift, can help to reverse the figures Officials that up to February of this year, the unemployment rate in the United States was 6.2%, however For Latino and African American women, I represented just over 8% compared to 5.2% for Caucasian women.

For the above, NPower is clear that “the diversification of technology is a matter of human rights and a business imperative”, so they believe It is necessary to “increase the number of companies and individuals that hire and retain women of color, Latinas, as well as from low-income communities.”

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