The model and businesswoman celebrated the launch of her tequila 818 getting on a delivery truck and delivering herself the first orders to liquor stores
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Saturday, November 2
This is how Kendall Jenner celebrated the launch of his tequila
Kendall Jenner did not want to stay behind the steps of her famous sisters and a few months ago announced its new tequila 818 , a business to which he has put all his effort and dedication in recent years. Now that the drink was released, Kendall wanted to do something special to celebrate it.
Therefore, the model of 25 years he got on a delivery truck and brought the first boxes to liquor stores in California. In a green vehicle driven by herself she made sure that no store was left without her product.
The cost of Kendall Jenner’s tequila is $ 60. 99 dollars and is made in Jalisco, Mexico.
Before the product was available in stores, the model sent special packages of his tequila to a select group , among which were celebrities and influencers. The special box contained the three styles of tequila, a mixer, a cap, shot glasses made of clay, salt and lemons.
Among the personalities who shared in their stories of Instagram the package were the members of the Kardashian-Jenner clan, Kate Hudson , Hailey Bieber Y Amy Schumer .
To distribute your tequila, Kendall wore a uniform of his brand that included white pants and a green vest with logo on the chest. In addition, he did not remove his mask during deliveries to follow the proper sanitary measures.
During your tour He met the media and some fans, to whom he gave t-shirts of his brand. Although at one point things were complicated by the attention, she was prepared to promote the product.
However the release of Kendall Jenner’s new tequila brand has not been free from controversy, then as well as other celebrities who have their tequila , was accused of cultural appropriation for wanting to do business with Mexican culture.
Since the brand was unveiled, the model has been pointed out by various users who accuse her of gentrification and profit from the business of Mexican artisans.
On the subject, the Kardashian-Jenner model has not commented on the matter and for her part continues to share stories about the launch of their drink.
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