YouTube will give $ 100 million to those who make videos for its new platform TikTok competition

The idea of ​​the firm is to increase its base of users and creators in short video format, in order to compete directly with social networks targeting mobile devices such as TikTok, Snap and Instagram

Photo: MANJUNATH KIRAN / AFP / Getty Images

TikTok’s foray into social media undoubtedly transformed the way people create and share content. Microvideos have managed to position themselves in the taste of millions of people throughout the world, making this social network the most positioned.

Therefore, It is not by chance that various social media companies intend to generate content similar to that made by TikTok in order to compete for the taste and liking of millions of audience, however, for this, not only a large programming structure and innovative ideas are required , also a lot of money .

For this reason, one of the companies that can compete with TikTok under these parameters is YouTube, which announced that will allocate a fund of $ 100 million dollars to pay the most popular content creators on their nascent Shorts platform.

Via a statement , YouTube detailed that “the Shorts Fund is just the first step in our journey to build a long-term monetization model for Shorts on YouTube.” The company explained that e the fund will be launched in the coming months .

The idea of ​​the Californian firm that is part of Google, is to increase its base of users and creators in short video format, in order to compete directly with social networks aimed at mobile devices such as TikTok, Snap and Instagram.

YouTube reported that it will begin to move the fund of creators of $ 800 million in the coming months and will be valid until . The statement explains that everyone is eligible to participate as creators of shorts. YouTube will search for those with the highest participation and number of visits.

With information from CNBC

You may also like: Facebook content moderators accuse the company of not improving their working conditions and affect their mental health