Elon Musk continues to bet on the entertainment industry and on this occasion he presented XTVa new streaming platform that seeks to revolutionize the market and compete directly with giants like Netflix and YouTube.
With a proposal that combines elements of traditional television and modern video-on-demand services, X TV is committed to a free model supported by advertising.
What is X TV?
X TV is a free streaming platform that allows users to access a varied range of content. At the moment, the application is still in developmentbut includes videos already available on the social network
The platform also offers an interactive experience, thanks to the integration with the social network X, and allows users to actively participate in conversations and communities related to the content they are viewing.
As already said, It was revealed that X TV’s monetization is based on advertisingmaking it an attractive option for those who want to avoid the rising costs of subscription platforms. This model is similar to YouTube, combining ads with free content to maximize reach.
How it works and where it is available
In its beta stage, X TV is available on a variety of devices, including:
- Amazon Fire TV.
- LG webOS.
- Devices with Android TV.
- Google TV devices.
Installation is simple and free. Users must download the app on a Smart TV or compatible devicelog in with your X account and start exploring the content. With a minimalist design similar to that of YouTube, the interface X TV seeks to facilitate navigation even for users less familiar with streaming platforms.
Among the notable features of X TV are:
- Replay TV: Allows you to rewind the video to relive key moments.
- Startover TV- Provides the option to start an already started live event from the beginning.
- Cloud recorder- Each user has up to 100 hours of storage to save content and view it whenever they want.
Advantages and challenges of X TV
With platforms like Netflix and YouTube, X TV doesn’t have it easysince movie streaming has 277.6 million subscribers globally, while video streaming has more than 2.7 billion active users. Nevertheless, Musk is betting on the 660 million active users of the social network X as a solid initial foundation for his new platform.
The main advantage of X TV is their free modelwhich could attract users tired of the rising costs of subscription platforms. Additionally, integration with X allows you to differentiate yourself by offering a more social and interactive experience.
Although still in development, Musk has big ambitions for X TV. The platform is expected to expand its content catalog, including original productions and greater diversity of live broadcasts. As it receives feedback from users, it is also expected to refine its features to compete more directly with the giants in the sector.
Keep reading:
- They reveal that Jennifer Lopez still lives in the mansion she shared with Ben Affleck
- Tesla Model Q, the most anticipated electric vehicle of 2025
- Carolina Sandoval lowers the price of her house in Florida again due to the lack of interested parties