Bluesky is a decentralized social network created in 2019 as a project within Twitter under the supervision of Jack Dorsey, its founder. Since its independence in 2021, it has evolved to compete directly with X (formerly Twitter). Its focus is on offering an open and flexible alternative through the Authenticated Transfer (AT) protocol, which allows users to personalize their social experience without depending on algorithms or centralized rules.
Bluesky’s design resembles that of Twitter, making it easier for new users to transition. Its interface allows for common interactions such as posting, liking, sharing, and replying. In addition, it stands out for its chronological feed, which eliminates algorithmic prioritization, and the possibility of creating custom algorithms, which offers greater control over the content that appears on the screen.
Exponential growth and user base
Bluesky has experienced accelerated growth in 2024, recently surpassing 20 million users. This increase is due in part to discontent with the decisions made by Elon Musk at X and the political impact of events such as the re-election of Donald Trump. During November, the platform added one million daily users, consolidating itself as a refuge for those looking for a less polarized social network.
Public figures such as Guillermo del Toro and Jamie Lee Curtis have migrated to Blueskyattracting his followers. Likewise, the platform has been adopted by communities in search of a more balanced and democratic space.
Bluesky Key Features
1. Decentralization
Decentralized approach allows users to define their own moderation rulescreating a more diverse ecosystem. This contrasts with the centralization of X, where a single entity controls algorithms and content policies.
2. Family interactions
Bluesky replicates essential X features such as comments, mentions, and the ability to share postsbut adds flexibility by allowing users to customize how they interact with content.
3. Chronological feed
Users value the simplicity of a pure chronological feedwhere publications appear in the order in which they were made, without manipulation by algorithms that prioritize certain topics.
4. Innovation in algorithms
Bluesky allows its users to develop custom algorithmswhich transforms the browsing experience by adjusting it to individual preferences.
Although it has gained ground, Bluesky still faces challenges. For example, its search function is limited, focusing only on recommended accounts. In addition, it does not yet support uploading videos nor does it have a robust hashtag system. These limitations put it behind more established competitors like X or Mastodon in certain areas.
Bluesky is emerging as a solid alternative in the social media ecosystemespecially for those looking for more control over their digital experience. Its focus on decentralization and rapid growth indicate that it could become a key platform in the coming years, attracting both individual users and entire communities looking to escape the polarization of traditional networks.
Keep reading:
– What does BlueSky offer, the new social network that wants to compete with X
– Elon Musk set his sights on Twitch to be his new enemy
– Werder Bremen announced its withdrawal from social network X due to its “radicalization”