The National Football League (NFL) has been associated with Remix Media Groupthe leading Hispanic print and digital media group in the U.S., in a strategic collaboration that will help grow the league’s Hispanic fan base.
Through this strategic partnership, Remezcla Media Group will have access to key NFL events, such as the NFL Draft and Super Bowl LIX, allowing for the creation of original, social and experiential influencer-led campaigns. This collaboration will allow both the NFL and brands to engage with diverse audiences through authentic content distributed across digital and print platforms. The content will expand the NFL’s “For Culture” initiativewhich highlights the contributions of Latino players, coaches and staff, while celebrating Latino excellence and sharing authentic stories from the community. The narratives of Remix will capture the vibrant fan experience, weaving elements of music, food, fashion and culture around the game. The first pieces of content will be distributed on Remezcla’s platforms in the coming weeks.
“The NFL is excited to further expand our content strategy to reach a more diverse audience and amplify our stories powered by the Hispanic community,” said Michael Wolfenson, NFL Director of Business Development and Strategic Investments. “As an industry leader, Remezcla Media Group will play a key role in helping to bridge the gap between our sport and our multi-generational Hispanic fans, offering personalized content that will deeply resonate with their community.”
The new agreement will allow the NFL to leverage Remezcla’s award-winning storytelling capabilities and multicultural sales and marketing expertise, implementing new ways to connect with Hispanic audiences. The league will also benefit from a dedicated content distribution network through the unmatched reach of Remezcla Media Group, which includes more than 500 select publishing partners, such as Remezcla, one of the most influential digital media brands for the Hispanic community, El Diario, the oldest Spanish-language newspaper in the US, and HipLatina, dedicated to highlighting the diversity of the Latino experience in the US.
“We continue to highlight global growth as a strategic priority. As we see our fan base grow within the Hispanic community globally, we recognize the power and influence that this culture represents,” said Sarah Bishop, NFL Vice President of Brand and Consumer Marketing. “This agreement with Remezcla Media Group will not only allow us to reach and engage with our rapidly growing Hispanic fan base, but also do so in an authentic and intentional way, expanding the game and strengthening the connection between sports and culture.”
The NFL has the largest Latin fan base in American sports, with more than 39 million Latin fans, and the Latin audience continues to grow in the US, increasing 11% in 2023. With a fan base strong and passionate Latinos, along with numerous Latino players, coaches and Legends, the NFL and its teams are committed to elevating Latino culture.
“We are very excited to work with the NFL on an innovative partnership that allows us to leverage each other’s strengths around content, culture and marketing, while connecting with Latino fans globally,” said Andrew Herrera, founder of Remezcla and president of Hispanic Strategy at Remezcla Media Group. “We have long been a bridge between brands and Latinos when it comes to the undeniable connection between sports and culture, and we are excited to see this reflected in our partnership with the NFL.”
About Remezcla Media Group
Remezcla Media Group by My Code is the largest unified solution in the multicultural digital ecosystem, representing the next generation of Hispanic media in the US for brands and media agencies seeking to engage Hispanic audiences. Remezcla Media Group is comprised of leading U.S. Hispanic news, lifestyle and entertainment publications (The Opinion, The NY Journal, The Race, Remix, HipLatina), as well as a network of more than 500 select publishing partners that reach 25 million Hispanic adults in the US monthly.