By Deutsche Welle
20 Oct 2024, 10:42 PM EDT
The technology giant Meta has revealed a partnership with horror film production company Blumhouse to test its latest AI video tool.
The program, known as Movie Gen, was announced earlier this month, although Meta said it was still in development and would not be added to publicly available products until next year.
On Thursday, Meta announced that he had been working with Blumhouse filmmakers, known for producing franchises such as “Paranormal Activity,” “The Purge” and “Insidious,” to refine and improve the tool AI-powered video.
The Oscar winner Casey Affleck, who also had early access to Movie Gen, praised it in a promotional video as “more like a collaborator than a tool.”
The advancement of AI was one of the flashpoints during last year’s writers’ strike in Hollywood, where creatives feared studios would use AI tools to create scripts or even replace actors.
But Blumhouse founder Jason Blum said he welcomes the opportunity to test the program while it’s still in development.
“These will be powerful tools for managersand it is important to involve the creative industry in their development to ensure they are the best fit for the job,” he said in a Meta blog post.
“I hate AI, but…”
Meta, parent company of the Facebook platform, also released a stylish three-minute video packaged as an advertisement by filmmaker Aneesh Chaganty, framed around the idea that it should “hate” AI because it was going to ruin their industry.
Chaganty went through a series of clips he had filmed when he was young, using Movie Gen to add aliens, or change the location of the field to Manhattan, or make it look like he was in a bank vault instead of his family home.
“I hate AI, but with a tool like this… I don’t know…maybe then I would have imagined something bigger”, concludes the voice in off.
Meta has praised Movie Gen’s ability to create videos with sound from short prompts or photos as a major advancement, although the tool is still limited to creating 16-second clips.
the(AFP)