By Maria Ortiz
04 Oct 2024, 06:30 AM EDT
The Harris and Walz campaign is launching a new ad today as part of their efforts to reach voters. latino voterswhich have been carried out since the first day of the campaign Kamala Harris for the 2024 elections and especially during Hispanic Heritage Month.
“Why Do We Fight” highlights who Vice President Harris is fighting for and her track record of delivering on promises to working families and standing up to corporate greed.
“He fought for car wash workers who had their wages stolen. He fought against corrupt banks that kicked families out of their homes. “He fought against big pharmaceutical companies to reduce the cost of insulin.”
“He fought and won.”
The advertisement presents shocking images of ordinary Americansincluding single mothers, small business owners and car wash workers, the hard-working people who drive our economy and for whom Vice President Harris has fought throughout her career.
This new ad will be broadcast in the disputed states as part of the campaign’s historic outreach efforts during Hispanic Heritage Month to engage, reach and mobilize Latino voters, an effort that also includes:
- An aggressive effort by Representatives as well as Vice President Harris and Governor Walz to campaign and reach Latino voters in battleground states, with a focus on appearing in Latino communities and at Latino community events.
- A historic investment of $3 million in Spanish radio for the month alone, one of the largest and most significant investments in Hispanic media in history.
- A historic organizing effort designed to leverage key cultural moments and events within the Latino community to reach voters where they are and talk about the importance of this election.
Next Thursday, Vice President Harris will participate in a town hall with Univision in Las Vegas, Nevada.
“Our community deserves a president who will fight for us on the issues that matter most to our country and our community. From her time as a prosecutor taking on corrupt banks and greedy corporations that ripped off families to her work to reduce costs and expand opportunities as vice president, it’s clear who she’s fighting for,” said Harris-Walz campaign manager Julie Chávez Rodríguez.
“Donald Trump, on the other hand, only seeks his own benefit and that of his rich friends. He uses our community as a political punching bag and doesn’t give a damn about the difficulties Latino families face. Every day until the elections, we will make that contrast clear for Latino voters, who are fundamental to deciding who will win this November,” said Chávez Rodríguez.
This campaign is part of the Harris and Walz campaign’s $370 million investment in TV, radio and digital media bookings through Election Day.
“Why Do We Fight” will air on the battlefields in markets that reach Latino voters and will place emphasis on high-audience events and programsincluding Major League Baseball divisional games, high-ranking soap operas, Chivas’ Apertura 2024, LaLiga soccer, and during Vice President Harris’ and former President Trump’s Univision town halls.
Keep reading:
• Voto Latino launches “Vota con Ganas”, a campaign directed by Wilmer Valderrama
• Voto Latino and SEIU join forces to mobilize Latino voters in key states
• Kamala Harris surpasses Trump in Latino voting intention but the Democratic advantage is reduced, poll reveals